Space branding, wayfinding and health and safety infographics for UNILEVER

Client: UNILEVER

Scope: CoDevelopment of wayfinding in line with health and safety principles, visual identity for an internal project related to digitisation, installation with company logo at the factory entrance, infographics, wall design in dining room, meeting rooms and corridors (murals, stickers), mural design, plant plan, production, organisation, supervision and installation.

Year: 2023/2024

COOPERATION, SAFETY AND HEALTH AND SAFETY STANDARDS

We have been servicing the UNILEVER factory for more than a year, designing directional signage, navigation systems and solutions related to space branding and safety. Our collaboration involves a wide range of activities, and we carried out all tasks on the factory site for and in compliance with health and safety principles, involving our trusted and experienced installation team. We ensured that the entire process ran smoothly and safely, minimising disruption to the daily operations of the factory.

A SET OF INFOGRAPHICS FOR INTUITIVE NAVIGATION

When designing the space arrangement for an industrial client, we designed a comprehensive system of directional information and a set of icons to help orientate the client within the factory. We opted for simple and clear symbols to ensure maximum intuitive navigation. In addition, infographics were also included on employee lockers or health and safety boards.

INNOVATIVE VISUAL IDENTITY FOR THE FACTORY

The new identity project for UNILEVER was created with the employees in mind, with the aim of facilitating communication and providing all the necessary information related to the digitalisation of processes and documentation. As a result of the collaboration, we were commissioned to design a graphic layout, but with strict branding and guidelines already established. In addition, the project included optimising directional communication and signage for the entrances to the various rooms, which make it easier to navigate the plant and reinforce brand awareness. We also introduced the ‘DIGI Space’, a creative hub that inspires and supports the exchange of knowledge between departments.

DIGI Space: the Unilever Innovation Centre

One of the most important elements of the project is the concept of the ‘DIGI Space’ - an inspiration centre to promote a culture of innovation among Unilever employees. We created a unique installation with the DIGI logo, consisting of a coffer and a polycarbonate panel, highlighting the technological nature of the space. The DIGI theme was applied to different parts of the production facility, such as meeting rooms and entrance areas. With the clever use of infographics, strategic placement of the logo and DIGI space motifs, the design not only facilitates navigation and improves aesthetics, but also reinforces Unilever's brand image as a leader in innovation.

FACTORY FLOOR PLAN

Thanks to our experience of working with industrial clients, we know the importance of clear and functional signage for facilities. For Unilever, we developed a detailed plant plan, which is located at the main entrance. The infographics have been carefully selected to take into account the layout of the facilities and safety aspects to ensure greater comfort in the specific environment of the factory. Our signage for production halls, work zones and circulation routes improves the level of organisation and safety in the workplace.

ARRANGING THE EMPLOYEE SPACE

Another space we arranged in the factory space was the employee dining room, which can be a great vehicle for internal communication of the company's values. The walls were covered with a mural and stickers relating to Unilever's business. There were appetising graphics that everyone would associate with the products produced by the company. This made the interior of the dining room more pleasing to the eye and stomach! Even in such details, it will reflect the values and character of the company, while creating a pleasant atmosphere for employees during breaks.

MURAL - BUILDING BRAND IDENTITY

Nothing draws attention on a large scale like a colourful, hand-painted mural. We engaged a local artist and specialists trained in working at heights for the project. Its execution required the design of special templates so that the artwork could be scaled to the size of the mural. This one, not only blends in perfectly with the factory's surroundings, building a positive corporate image, but also enhances and adds colour to the industrial views of the plant. The mural reinforced Unilever's brand identity and will add to the mission to promote and build positive associations with the company.