Unique infographics allow companies to make the content they publish stand out from the rest. Social media are an ideal place for infographics. They prove useful when we want to arouse interest of potential recipients or encourage them to be active on your profile. Well-designed, they make it possible not only to illustrate a company's message in an accessible form, but also to draw attention to your ideas.
Organisations and companies often initiate events that require a visual identification consistent with the brand communication. For the Poznań Food Days festival we developed a visual strategy based on emblems reflecting different dishes. On their basis we created a pattern that could be used on all promotional materials. The end result was a consistent design that stands out with its colourfulness in the urban space.
To enjoy learning, it is necessary to take into account the visual transmission of information. A large proportion of us are visual learners, which is why extraordinary infographics, such as: various storyboards, timelines, or maps, are effective tools to arouse curiosity in the youngest, but also in the slightly older ones. They are accessible, clear and stimulate the imagination.
A visit to a museum is often a real workout for the mind. The recipe for effective absorption is data visualisation, and museum exhibitions are one of the best places to use it. Infographics include a combination of content and graphics in the form of maps, timelines and charts. It's a recipe for an attractive vernissage, exhibition description, or an entire museum trail that will bring in the crowds.
Today's technological innovations allow for completely new cognitive experiences. With multimedia infographics, we can interact with science, reduce our gap to it, and even physically touch it. The introduction of animation and video in infographics motivates us to explore further into the topic presented. Fun can definitely be a form of knowledge acquisition.
Structured information architecture is an important point of any mobile application design (UX/UI). Icons support the navigation on the page, they give the possibility to get acquainted with the functionalities of a given application faster. Charts and sliders are an integral part of the application, so it is worthwhile for them to look consistent with the identity, and additional illustrations provide a positive experience of use. Convenience and intuitiveness of navigation will encourage users to use and return to the company's services.
The goal of wayfinding is to move effortlessly within a certain space. The recipient of the infographic should be able to know where he or she is at a given moment without too much difficulty and reach the place of destination. Directional information finds its application in large buildings, such as institutions or galleries. The basis for designing maps and markings (e.g. free-standing, wall-mounted) is adjusting their practical dimension to the architecture and style of the interior as well as its visual identification.
Words always go hand in hand with graphics, but in the case of disability-related restrictions - things are a bit different. Infographics should be recognisable, readable to the widest possible group of stakeholders. By prioritising functionality, we have adapted all guidelines and content so that they are understandable and accompanied by appropriate alternative text.
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