The Polish Pavilion was an obligatory stop on the WUF 11 tour. It was a place where Polish architecture showed its points of contact with modern design. Commissioned by the Poznań International Fair, we handled the graphic part of the "Urban Transformations" exhibition, which was the result of the Model Urban Revitalization Competition. Under the slogan "We change our cities for a better future," 23 Polish cities were transformed into veritable centers of revitalization and innovation. The exhibition occupied 200 sqm. The exhibition modules arranged in the Pavilion showed on screens the final results of projects to transform urban spaces. Interacting with the exhibition was made possible by placing a touch screen on the introductory board. As they moved along the entire path of the exhibition, visitors could watch, read and engage with the issues presented on the installations....
Our role was to graphically present the most important project information in two languages (Polish and English) and enrich it with thematic illustrations and infographics. The whole project was to resemble an urban zone - we combined the features of the square with elements of nature and architecture. We developed a logical and aesthetically pleasing system of labeling the six subsections of the exhibition so that their order was consistent with the narrative of the exhibition and did not raise any doubts among visitors. The carefully selected lettering is intended to reflect the peculiarity of the city, while at the same time making the visual dimension of the message clear and unified. The lightness of the entire exhibition is guaranteed by a consistent, pattern-creating graphic layer.
We actively participated in the implementation of the visual identity of the exhibition, taking into account not only its substantive content, but also the specifics of the space of the Pavilion, where it was to stand. We drew up a logotype to emphasize and relate to the theme of the event. Based on associations with particular thematic areas, we selected classic shapes in light pastel colors. We designed minimalist graphics that allow the eye to rest from the chaos and hustle and bustle that accompany us every day in the city. Their simplicity creates space to focus on the substantive content of the exhibition. We framed the selected six stages of the tour with distinctive shapes and silhouettes that tell a story about residents and cities. In designing the illustrations, we drew handfuls of color and pattern. Linear, dynamic drawings depict characters as if they were lifelike from a landscape/cityscape/picture. A set of cohesive graphics completes the visual identity of the event and makes it one of a kind.
