From the very beginning, our goal was to create a minimalistic and user-friendly visual identity. Use the simplest graphic means to convey the character of the brand and products.
The shapes of the letters, although very simple, have been carefully selected from other typefaces of this type. The thickness of the letters, their shape and characteristic details are not accidental. A graphic symbol has been developed for the economical and elegant logotype, which can also operate independently.
The corporate identity consists of a symbol (graphic symbol) and a logotype, that is, the name of the company written in characteristically designed and complex letters.
Carefully selected typography for the use and writing of advertising messages. And distinctive details that allow you to recognize the brand. A square, a circle and a section that is created by combining them appear on the corporate identity products. Pictures are to be inscribed in circles and squares.
The corporate identity consists of a symbol (graphic symbol) and a logotype, that is, the name of the company written in characteristically designed and complex letters.
Carefully selected typography for the use and writing of advertising messages. And distinctive details that allow you to recognize the brand. A square, a circle and a section that is created by combining them appear on the corporate identity products. Pictures are to be inscribed in circles and squares.
The shape of the modernist symbol refers to the letters that make up the name of the company QOOD [Q (qadrat) + O (circle)]. The brand itself is a combination of the words GOOD and WOOD and produces IKEA furniture fronts made of wood. The circle symbolizes natural wood and the square symbolizes the processed boards. The way to the created sign was the direction characteristic for the letter Q at an angle of 45 °. The segment (D) that is made by joining a circle and a square symbolizes a match.
The corporate identity consists of a symbol (graphic symbol) and a logotype, that is, the name of the company written in characteristically designed and complex letters.
Carefully selected typography for the use and writing of advertising messages. And distinctive details that allow you to recognize the brand. A square, a circle and a section that is created by combining them appear on the corporate identity products. Pictures are to be inscribed in circles and squares.
The shape of the modernist symbol refers to the letters that make up the name of the company QOOD [Q (qadrat) + O (circle)]. The brand itself is a combination of the words GOOD and WOOD and produces IKEA furniture fronts made of wood. The circle symbolizes natural wood and the square symbolizes the processed boards. The way to the created sign was the direction characteristic for the letter Q at an angle of 45 °. The segment (D) that is made by joining a circle and a square symbolizes a match.
The corporate identity consists of a symbol (graphic symbol) and a logotype, that is, the name of the company written in characteristically designed and complex letters.
Carefully selected typography for the use and writing of advertising messages. And distinctive details that allow you to recognize the brand. A square, a circle and a section that is created by combining them appear on the corporate identity products. Pictures are to be inscribed in circles and squares.
The rules for using the logo and visual identification elements have been described in a specially prepared book of visual identification. Standards and guidelines allow for the appropriate use of the brand's graphic elements.
Thanks to the prepared guidelines, our client can be sure that his advertising materials will be consistent and aesthetic. The described standards translate into all advertising activities of the brand.
The corporate identity consists of a symbol (graphic symbol) and a logotype, that is, the name of the company written in characteristically designed and complex letters.
Carefully selected typography for the use and writing of advertising messages. And distinctive details that allow you to recognize the brand. A square, a circle and a section that is created by combining them appear on the corporate identity products. Pictures are to be inscribed in circles and squares.
The rules for using the logo and visual identification elements have been described in a specially prepared book of visual identification. Standards and guidelines allow for the appropriate use of the brand's graphic elements.
Thanks to the prepared guidelines, our client can be sure that his advertising materials will be consistent and aesthetic. The described standards translate into all advertising activities of the brand.
