Sector: industry
Scope:
new visual identity system
offer catalogue design
printed advertising materials
corporate clothing and equipment branding
implementation of a new image
website
Rok: 2023
Out of many graphic creations for the logo, we selected 3 concepts, which we presented to the client during consultations. Together, we chose a symbol referring to the technical grid from the blob - a form of the previous logo. We decided to use it to create the letter B. The modernist symbol built with lines builds an optical spatial grid in which motion and space are experienced.
The logo has been prepared in a number of compositional variants, enabling versatility of use regardless of the media and layout. All files appropriately exported and organised in the brand book. Which describes the rules for the appropriate use of the logo in various circumstances, both in print and on the web.
Development of the graphic motif in the corporate identity system
The grid and droplet shapes ('blobs') are the graphic motif to accompany the creations for BlobTech advertising materials. The thin line gives a technical character and divides the space of the graphic designs into quarters in which images and typographic messages are inserted, respectively, composed with a suitably selected typeface. The animated drops, floating in space, are eye-catching and give a modern feel to the brand.
The company's Visual Identity Guidelines, in addition to the rules for the use of the logo, contains rules for the use of all visual identity elements such as:
- company typography and colour scheme,
- composition grid,
- 10 coherent offer icons
- a set of several dozen blobs for branding of advertising materials
- templates of advertising materials and company documents
- application of the identity on the internet
Graphic design in the corporate identity system
Based on the principles developed at the visual identity design stage, we designed consistent advertising materials. We designed sample offer documents for supplies and services, as well as elegant company and personal business cards, for which we selected suitable decorative paper. The company's and employees' equipment was also branded, i.e. corporate clothing, car wrapping and packing tape with the company logo. Office and corporate space branding is also planned.
Based on the principles developed at the visual identity design stage, we designed consistent advertising materials. We designed sample offer documents for supplies and services, as well as elegant company and personal business cards, for which we selected suitable decorative paper. The company's and employees' equipment was also branded, i.e. corporate clothing, car wrapping and packing tape with the company logo. Office and corporate space branding is also planned.
The service catalogue is an indispensable tool for presenting offers and the company. During business meetings, it is a convenient and effective sales tool. The right hierarchy of content and communications blended into a perfect typographic composition makes it easy to familiarise oneself with the company's extensive offer. The choice of paper format is of paramount importance here; sales begin with a positive experience. Touch and visual stimuli achieved by means of printing techniques lend an elegant and modern character, create interest and allow BlobTech to be remembered.
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