Our projects - examples of business cards

Business card - what is it?

We can call a business card a handy scrap of paper on which we put personal and contact information.  It is an essential part of the portfolio of representatives of the business world - from huge corporations to small local companies. Usually we meet with a rather stiff version of this small and inconspicuous piece of paper. Business cards are printed in bulk, and the graphics placed on them are limited only to the necessary information: name, position held, company name and contact. 

Business card part of your business branding/part of your brand identity

Personalized and distinctive business cards are something not often seen at conferences, meetings and other events where there is an exchange of data between participants. Who said business cards have to be boring and lacking in style? It's worth looking at business cards as small works of art. Custom business cards, unlike the ordinary and expressionless ones, have a better chance of spreading the company and becoming memorable to others, (and, above all, of being saved from the trash). A positively surprising and creatively designed business card is the simplest image-building tool. In everyday life, we often underestimate the importance of nuances such as business cards. Contrary to appearances, their small size can be a distinctive detail carrying our brand message.

You probably remember Patrick Bateman from the movie American Psycho. In the eyes of the banker, the business card was like a trophy, like a marker of position in a corporate race. The confrontation scene between the business card holders seemed like a duel to the death. While the scene is delightful, its consequences are not to be wished upon anyone. Nonetheless, Bateman must be credited with one thing - small things have a powerful impact.

Practical tips

The Internet is full of pictures of business cards transparent, metal, "interactive", edible and so on. No matter how ingenious a business card may be, it must, above all, be effective. Originality aside, it is worth mentioning a few practical aspects. A professional business card is one that has the right properties. It should maintain dimensions of about 9 x 5 cm, and its grammage is to be in the range of 280 - 400 g/m2. There is a risk that going significantly beyond these standards in favor of an unconventional business card design can result in a mismatch with wallet compartments, business card holder size or simply getting lost or ending up in the depths of a pocket. 

In order to avoid business card mistakes, it is important to keep in mind the information architecture of a small space. In this regard, it is advisable to stay with minimalism. Regardless of the purpose of a business card, typically business or personal - the fixed part is the name, profession and logo of the company, as well as contact information: phone and email address. Welcome on business cards, for practical reasons, are sometimes NIP and REGON, as well as the address of the registered office. On the other hand, an overabundance of information on a business card will have the opposite effect - lost interest of the recipient, confusion. 

Business card - a field of 

Since business cards consist mainly of text, you should make sure that its typeface is consistent with the company's font. Such a procedure will play an identifying role. The basic rules of typography apply here as well. In choosing lettering, you need to strike a balance between efficiency and readability. Business cards are no different from other graphic designs, in both cases the hierarchy of individual elements, color balance, rules of composition and attention to detail apply. It all depends on the effect you want to achieve, or the impression you want to create.  

The devil is in the details. When introducing yourself in a business card, it is a good idea to show your personality and character so that the business card is a kind of unique signature that you are eager to show to new acquaintances. 

There are many solutions that will turn an ordinary business card into a real emblem enclosed in a few centimeter piece of paper. The following enhancements work well:

• • rounded corners

  • use of soft skin or glossy film

  • use of non-standard paper (e.g. cotton, handmade, eco, cardboard)

  • concave or convex embossing

  • UV varnishing

  • hotstamping

  • gilding or silver plating

  • adding holes

Ideas proliferate, but the key to getting a professional business card is to relate it to the work you do, your business profile. Compatibility with the visual identity of the brand, its other promotional materials, also helps to fall into the
in the memory of the recipients. Contact with a business card is often the first contact with the company and its activities, their informational role is special for first impressions. 

What should a professional business card look like?

Business cards are a doubly important topic for graphic designers - they create business card designs for clients and have one themselves. Based on experience in graphic design in the field of corporate identity, we create business cards tailored to your brand. Business cards are an elementary accessory in the supply of our clients, who specialize in various industries: catering, dentistry, fashion, culture. In addition to business cards, we passionately take on all orders for the creation of advertising prints. Below are some of our designers' realizations.

See our projects:

Business card - what is it?

We can call a business card a handy scrap of paper on which we put personal and contact information.  It is an essential part of the portfolio of representatives of the business world - from huge corporations to small local companies. Usually we meet with a rather stiff version of this small and inconspicuous piece of paper. Business cards are printed in bulk, and the graphics placed on them are limited only to the necessary information: name, position held, company name and contact. 

Practical tips

The Internet is full of pictures of business cards transparent, metal, "interactive", edible and so on. No matter how ingenious a business card may be, it must, above all, be effective. Originality aside, it is worth mentioning a few practical aspects. A professional business card is one that has the right properties. It should maintain dimensions of about 9 x 5 cm, and its grammage is to be in the range of 280 - 400 g/m2. There is a risk that going significantly beyond these standards in favor of an unconventional business card design can result in a mismatch with wallet compartments, business card holder size or simply getting lost or ending up in the depths of a pocket. 

In order to avoid business card mistakes, it is important to keep in mind the information architecture of a small space. In this regard, it is advisable to stay with minimalism. Regardless of the purpose of a business card, typically business or personal - the fixed part is the name, profession and logo of the company, as well as contact information: phone and email address. Welcome on business cards, for practical reasons, are sometimes NIP and REGON, as well as the address of the registered office. On the other hand, an overabundance of information on a business card will have the opposite effect - lost interest of the recipient, confusion. 

Business cards in the visual identity project of the town of Swołowo called the Capital of the Checkered Land

We decided to base the graphic creation on a grid referring to the advertising slogan of the village. This is a simple, direct, yet effective way to tie associations with the architecture of Swołowo's space. (variants)

See the whole project

Business cards for a dental practice

For the starting enterprise "Nova" we prepared a complete set of promotional materials for the practice and a corporate identity system from scratch. Business cards in the medical industry is the basis. 

See the entire project

SVOI

They have been promoting Polish responsible "slow fashion" since 2016. Warsaw-based department store SVOI approached us to design a logo and a modern website. In addition to the digital business card, we developed a classic and elegant cardboard business card.

See the whole project