Sendal
Sector: food
Scope: illustrations, label design, sales flyers, posters, product visual identity
Year: 2020
BRAND
Sendal is a company with traditions, which produce dumplings and ready-made lunch dishes. We refreshed the image of the brand by designing a new version of packaging.
PACKAGING
We wanted to emphasize the main advantages of Sendal products, i.e. simple composition, high quality and local ingredients. For this reason, we presented different concepts of packaging, and then created our own iconography, which clearly shows the characteristics of the products. We also placed handwritten illustrations on the labels, illustrating the specificity of the dishes.
COLOUR SCHEME
We paid a lot of attention to the colors, which were used to mark specific flavors - and so vegetarian dumplings appear in shades of green, and meat dumplings in red.
In addition, we used a sheriff's fonts with a traditional vibe and pointed out the local products from which the dumplings were made.
As an advertising agency, we have also produced poster and leaflet prints consistent with the chosen visual identification, as well as graphics for social media that will interest Internet users and attract new observers.
View our other projects:
Sendal
Sector: food
Scope: illustrations, label design, sales flyers, posters, product visual identity
Year: 2020
BRAND
Sendal is a company with traditions, which produce dumplings and ready-made lunch dishes. We refreshed the image of the brand by designing a new version of packaging.
PACKAGING
We wanted to emphasize the main advantages of Sendal products, i.e. simple composition, high quality and local ingredients. For this reason, we presented different concepts of packaging, and then created our own iconography, which clearly shows the characteristics of the products. We also placed handwritten illustrations on the labels, illustrating the specificity of the dishes.
COLOUR SCHEME
We paid a lot of attention to the colors, which were used to mark specific flavors - and so vegetarian dumplings appear in shades of green, and meat dumplings in red.
In addition, we used a sheriff's fonts with a traditional vibe and pointed out the local products from which the dumplings were made.
As an advertising agency, we have also produced poster and leaflet prints consistent with the chosen visual identification, as well as graphics for social media that will interest Internet users and attract new observers.
View our other projects: