Client: NOVA dentistry
Our work: brandbook, logo, typography, graphic theme, web banners, vertical/horizontal advertising creations, business cards, loyalty card - a brave patient, stickers, next visit date card, letterhead, signboard, stamp, gadgets, outdoor poster, social media projects
Time frame: 2020
NOVA Stomatologia is a dental office offering dental and orthodontic services, which stands out on the Poznań market with its modernity and unique patient-friendly approach.
Our task was to design the visual identity of the company. During intensive consultations we created numerous versions of signets.
After deep analysis, we finally decided on a futuristic graphic design, which on the one hand brings to mind the shape of tooth and on the other hand contains the lettering of the office. We wanted the signet to clearly, but not too literally, indicate the company's activities.
We prepared the logotype using our own unique typography, and presented the whole logo in several versions - so that it remains legible on different backgrounds. We focused our attention mainly on white, blue and navy blue - colours connoting with cleanliness and calm.
On the basis of these colours we also distinguished two themes in which promotional and advertising materials are preserved. The whole identity is completed by a simple minimalist Bashshift font.
On the designed materials such as outdoor advertising, internet banners, business cards or regular patient cards we placed a graphic theme in the form of a dynamic linear wave emphasizing the modernity, cleanliness and efficiency of the office.
All elements of identification were constructed in such a way that they complement each other and successfully work in social media as well.