Numu - branding - maternity wear - YOS Studio graficzne Poznań

NUMU

Client: Numu

Our work: naming, visual identity design, logotype, symbol, illustrations, graphics for social media

Time frame: 2020

BRAND

Numu is a brand producing clothing for pregnant and breastfeeding women. Transparent, functional business which is aware of the needs of young mums and encourages them to lead active lifestyle. For NUMU we invented the name and designed the visual identity.

THE NAME

The name comes from the surname of the project’s author. At the same time it resonates with childish babbling. Because of its spelling it also brings to mind the word "mamma", who is the heart of the company

LOGO AND COLOUR SCHEME

The logotype is elegant and preserved in the spirit of minimalism, while the signet contains the name of the company, and due to the round letters it resembles the silhouette of a pregnant woman.
When it comes to colours, we have decided on a classic baby pink and baby blue to emphasize Numu's activities.

TASKS COMPLETED

When creating promotional and advertising materials, we focused on delicacy - this is particularly visible on the projects of labels, stickers and product packaging.
Our tasks also included preparing graphics for social media. Due to that fact, we designed a series of illustrations showing exercising female silhouettes.

SOCIAL MEDIA

However, our role did not end with the creation of Numu's graphic site; we also take care of the company's communication strategy and, after a deep research, we suggested numerous proposals of topics that the company can raise on its social media channels.

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