Identity design - Swołowo
Sector: authorities / city branding
Scope:sign book in three languages, a complete visual identity system for the locality, a properly selected and described color scheme, keyvisual - the main graphic theme, logo refresh, selected consistent typefaces, pictograms, graphic creations, promotional materials, organized and detailed graphic files prepared for printing.
Year: 2020
We have developed a full system of visual identification for the town of Swołowo, within the framework of which we prepared universal and ready-to-implement designs, so that our client could effectively use them for years of their promotional and advertising activities.
PLACE
Swołowo is a village in the north of Poland, for which our studio prepared a comprehensive visual identity. Our project refers to the local space and includes the most characteristic architectural elements.
TYPOGRAPHY AND COLOR SCHEME
In our actions we used the colors of Słupsk district, to which Swołowo belongs, and the font Jost. It is used in all promotional communication - it is a geometric and sans-serif font, which thanks to its universal character is suitable for both logotypes and text submission.
ILLUSTRATION DESIGN
Modularity of our projects is based on a precise theme with ornaments and details written in. It allows for easy reproduction of materials on different scales and branding them in a consistent but flexible way. We have also referred to the slogan of the village (Swołowo- capital of the land in check), putting appropriate geometric illustrations into our graphics.
LOGO
Our works also included corrections of the city's logo and such institutions as: Zagroda Inicjatyw Twórczych in Swołowo, Cultural Centre and Public Library and Museum in Swołowo. Logotypes were marked with one typeface and signets were vectorized. The whole thing was modernized and standardized. The logos gained legibility, which does not disappear with the changing scale of printouts.
IDENTITY MANUAL
We have prepared a comprehensive and consistent package of promotional and advertising materials for the village. Additional information and standards of use were included in the book of signs and the book of visual identity, thanks to clear guidelines for their use, the image of the village will remain consistent and recognizable.
We also took care of such things as:
directional information:
information boards.
exhibition materials:
exhibition walls,
pylons,
exhibition cubicles.
Promotional gadgets:
gift bags
T-shirts
cups
backpacks
lanyards
magnets
coasters
CD covers and stickers
blouses
deckchairs
Prints:
envelopes in various formats
roll-ups
posters (also for events)
invitations to an outdoor event
vertical and horizontal press advertisements
billboards
leaflets
labels (in the form of a product tag)
business cards
admission tickets
other promotional and advertising materials:
covers and graphic design of folders
congratulations files
stamps with logo
external signboard
internal signboard
internet banner
graphic materials:
graphic design
pictograms
The effect of our actions is a coherent and aesthetic creation, which allows us to generate projects depending on customer needs.
View our other projects:
Identity design - Swołowo
Sector: authorities / city branding
Scope:sign book in three languages, a complete visual identity system for the locality, a properly selected and described color scheme, keyvisual - the main graphic theme, logo refresh, selected consistent typefaces, pictograms, graphic creations, promotional materials, organized and detailed graphic files prepared for printing.
Year: 2020
We have developed a full system of visual identification for the town of Swołowo, within the framework of which we prepared universal and ready-to-implement designs, so that our client could effectively use them for years of their promotional and advertising activities.
PLACE
Swołowo is a village in the north of Poland, for which our studio prepared a comprehensive visual identity. Our project refers to the local space and includes the most characteristic architectural elements.
TYPOGRAPHY AND COLOR SCHEME
In our actions we used the colors of Słupsk district, to which Swołowo belongs, and the font Jost. It is used in all promotional communication - it is a geometric and sans-serif font, which thanks to its universal character is suitable for both logotypes and text submission.
ILLUSTRATION DESIGN
Modularity of our projects is based on a precise theme with ornaments and details written in. It allows for easy reproduction of materials on different scales and branding them in a consistent but flexible way. We have also referred to the slogan of the village (Swołowo- capital of the land in check), putting appropriate geometric illustrations into our graphics.
LOGO
Our works also included corrections of the city's logo and such institutions as: Zagroda Inicjatyw Twórczych in Swołowo, Cultural Centre and Public Library and Museum in Swołowo. Logotypes were marked with one typeface and signets were vectorized. The whole thing was modernized and standardized. The logos gained legibility, which does not disappear with the changing scale of printouts.
IDENTITY MANUAL
We have prepared a comprehensive and consistent package of promotional and advertising materials for the village. Additional information and standards of use were included in the book of signs and the book of visual identity, thanks to clear guidelines for their use, the image of the village will remain consistent and recognizable.
We also took care of such things as:
directional information:
information boards.
exhibition materials:
exhibition walls,
pylons,
exhibition cubicles.
Promotional gadgets:
gift bags
T-shirts
cups
backpacks
lanyards
magnets
coasters
CD covers and stickers
blouses
deckchairs
Prints:
envelopes in various formats
roll-ups
posters (also for events)
invitations to an outdoor event
vertical and horizontal press advertisements
billboards
leaflets
labels (in the form of a product tag)
business cards
admission tickets
other promotional and advertising materials:
covers and graphic design of folders
congratulations files
stamps with logo
external signboard
internal signboard
internet banner
graphic materials:
graphic design
pictograms
The effect of our actions is a coherent and aesthetic creation, which allows us to generate projects depending on customer needs.
View our other projects:
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