Identity design for Swołowo
Client: Gmina miasta Słupsk
Our work: naming, visual identity design, logotype, symbol, illustrations, graphics for social media
Time frame: 2020
Swołowo is a village in the north of Poland, for which our studio prepared a comprehensive visual identity. Our project refers to the local space and includes the most characteristic architectural elements.
TYPOGRAPHY AND COLOR SCHEME
In our actions we used the colors of Słupsk district, to which Swołowo belongs, and the font Jost. It is used in all promotional communication - it is a geometric and sans-serif font, which thanks to its universal character is suitable for both logotypes and text submission.
Modularity of our projects is based on a precise theme with ornaments and details written in. It allows for easy reproduction of materials on different scales and branding them in a consistent but flexible way. We have also referred to the slogan of the village (Swołowo- capital of the land in check), putting appropriate geometric illustrations into our graphics.
Przygotowaliśmy kompleksowy i spójny pakiet materiałów promocyjnych i reklamowych dla miejscowości. Dodatkowe informacje i standardy użytkowania zawarte zostały w księdze znaku i księdze identyfikacji wizualnej, dzięki jasnym wytycznym dla ich używania wizerunek wsi pozostanie spójny i rozpoznawalny.
We also took care of such things as:
CD covers and stickers,
envelopes in various formats,
posters (also for events),
invitations to an outdoor event,
vertical and horizontal press advertisements,
labels (in the form of a product tag),
other promotional and advertising materials:
covers and graphic design of folders,
stamps with logo,
The effect of our actions is a coherent and aesthetic creation, which allows us to generate projects depending on customer needs.
View our other projects: