We have developed a full system of visual identification for the town of Swołowo, within the framework of which we prepared universal and ready-to-implement designs, so that our client could effectively use them for years of their promotional and advertising activities.

TYPOGRAPHY AND COLOR SCHEME

In our actions we used the colors of Słupsk district, to which Swołowo belongs, and the font Jost. It is used in all promotional communication - it is a geometric and sans-serif font, which thanks to its universal character is suitable for both logotypes and text submission.

ILLUSTRATION DESIGN

Modularity of our projects is based on a precise theme with ornaments and details written in. It allows for easy reproduction of materials on different scales and branding them in a consistent but flexible way. We have also referred to the slogan of the village (Swołowo- capital of the land in check), putting appropriate geometric illustrations into our graphics.

LOGO

Our works also included corrections of the city's logo and such institutions as: Zagroda Inicjatyw Twórczych in Swołowo, Cultural Centre and Public Library and Museum in Swołowo. Logotypes were marked with one typeface and signets were vectorized. The whole thing was modernized and standardized. The logos gained legibility, which does not disappear with the changing scale of printouts.

IDENTITY MANUAL

We have prepared a comprehensive and consistent package of promotional and advertising materials for the village. Additional information and standards of use were included in the book of signs and the book of visual identity, thanks to clear guidelines for their use, the image of the village will remain consistent and recognizable.

We also took care of such things as:

• directional information:

• information boards.

• exhibition materials:

• exhibition walls,

• pylons,

• exhibition cubicles.

Promotional gadgets:

• gift bags 

• T-shirts 

• cups 

• backpacks

• lanyards

• magnets

• coasters

• CD covers and stickers

• blouses

• deckchairs

Prints:

• envelopes in various formats

• roll-ups

• posters (also for events)

• invitations to an outdoor event

• vertical and horizontal press advertisements

• billboards

• leaflets

• labels (in the form of a product tag)

• business cards

• admission tickets

other promotional and advertising materials:

• covers and graphic design of folders

• congratulations files

• stamps with logo

• external signboard

• internal signboard

• internet banner

graphic materials:

• graphic design

• pictograms

The effect of our actions is a coherent and aesthetic creation, which allows us to generate projects depending on customer needs.

View our other projects: