We based the visual identity system for attorney Artur Wilinski on the personal brand, because in the legal industry it is of particular importance due to the nature of the relationship with clients. Creating a strong image gives the opportunity to build trust, which is very important in legal and business consulting. We created the logo for the lawyer based on his initials, accompanied by his full name and profession in each configuration. This is a simple and clear solution, ensuring the recognition of legal services in the industry, but also the reputation of Arthur himself in a specialty that is growing at a very fast pace.
We decided to maintain a classic color palette, appropriate to the seriousness and elegance of the profession. Red, green, purple and navy blue refer to the colors of lawyer's or prosecutor's trowels, evoking the backs of tinted leather-covered law books and codes. This choice of colors will inscribe the attorney's personal brand firmly in the industry, and by gently breaking up the previously mentioned colors, keep it unorthodox and unique.
A large number of texts, contracts, and documents of all kinds are an integral part of a lawyer's work, so choosing the right corporate font was crucial. The twin (to the one in the logo) typography on letterheads and social media materials is elegant and minimalist. Despite the simplicity, it was quite a bold choice, as quite a few personal brands in the legal industry use serif fonts. Nevertheless, such a treatment will set our client apart from other legal advisors.
The graphic representation of a long-standing legal tradition is meant to evoke associations with professionalism and experience, as well as elegance and reliability. We wanted to combine these qualities with our client's modern approach to the cases undertaken and create a consistent image that would also engage the attention of a younger audience. One of the visual treatments towards this idea, for example, was the use of Artur Wilinski's logo for special tasks, i.e. design in the background of the graphics.
At the request of our client, we designed a compatible and editable system of graphics to share on social media. Attorney Artur Wilinski wants to reach potential clients not only in the traditional way, i.e. through referrals or industry conferences, but also by using the potential of Facebook and Instagram. On social media and on the blog, there will be educational graphics and articles on legal advice. With graphic creations consistent with the corporate identity system, the attorney's personal brand will gain distinction not only among competitors, but also in the virtual world, i.e. the sea of potential clients.
The company materials that legal advisors and attorneys use on a daily basis can be an excellent carrier of brand value. We designed the letterhead using elements created while working on the corporate identity system. We did not run away from colors and patterns. Wanting to show professionalism, many companies are limited to white and black. Going outside the pattern turned out to be an excellent solution. Business cards for the lawyer appeared in an unveiling of bright red, and envelopes and other printed office materials appeared in elegant green. Without sacrificing professionalism, we combined it with the personality of the brand.
The scope of work also included the creation of a circular stamp with a logo. We made sure that we met our client's requirements in every detail and kept consistency in the smallest elements. The same goes for the larger elements of the corporate identity design. Based on the designs of business cards and letterheads, a compatible roll-up was created, which will be great for informational and promotional purposes within the headquarters itself, as well as outside, such as at industry trade shows. The advertising roll-up is also an excellent interior design element and a way to highlight the brand.
