Effective sales are also effective visual communication. This is something our client, Filip Kaszubowski, an expert consultant in the field of photovoltaic and energy storage sales and author of the online course 'Energy for Sale,' agreed with. We designed the visual identity for the sales trainer's personal brand and for the RES industry training courses he created.
In our color scheme, we focused on modernity and authenticity. Sales often lean towards primary colors, such as red and yellow. To challenge this stereotype, we opted for an eye-friendly color palette. We softened the brightness of yellow by incorporating bleached blue and soft pink, which complement the main color. We reflected the dynamism of the ever-changing RES industry through gradients. By avoiding clear boundaries between colors, we aim to emphasize the brand's unconventionality, innovation, and fresh outlook. The entire palette is complemented by classic gray, black, and white.
In personal branding, a logo holds the same importance as it does for companies, institutions, or events. For Filip, we've chosen a logo centered around the letter "K," symbolizing his name. This logo can stand alone or be incorporated into a logotype featuring his name alongside the title of the course, "Energy for Sales.We've employed utilitarian lettering in two variations, carefully selected to complement the overall design. Our priority was functionality and communication, leading us to choose a font that seamlessly integrates into both marketing materials and the course content itself.
The main symbol acts as a recurring composition in promotional materials, as well as in the graphic design of sales training courses. We created it by combining various shapes that appear in other elements of the corporate identity and form a pattern or reference to the main theme. The rules for using the logo and corporate identity elements are described in detail in a dedicated corporate identity book. Specific standards and guidelines allow for proper (and simple) use of graphic brand elements.
The purpose of establishing a visual identity is to complement it with graphics on social media, allowing for elegant communication with the audience while maintaining consistency with the brand's visual narrative. Whether in business or personal profiles, transparency and the creation of strong brand associations are crucial on the internet. Furthermore, we provided our client with all the necessary tools to craft their own distinctive advertising content for social media.
We have taken care of the indispensable promotional materials that will ensure uniform communication in advertising activities. Banners, or even an email footer - each plays an important role in creating a recognizable and trustworthy brand. The "Energy to Sell" training courses Filip Kaszubowski was equipped with a functional graphic design, which unobtrusively refers to the personal brand.
While the internet offers vast opportunities, it's not the only avenue for brand communication. In addition to online strategies, we've explored outdoor advertising designs and printed materials such as posters, business cards, roll-ups, pens, pins, and more. This multi-faceted approach ensures that our brand message reaches audiences across various platforms. Leveraging the versatility and boldness of graphic design, we've crafted unconventional gadgets. This range is continuously evolving, with potential to include more products from the company lineup.
