RehaBox combines a mobile gym with a rehabilitation center. The standard RehaBox is equipped with exercise equipment that enables comprehensive functional training from A to Z and the support of an intelligent e-trainer that helps in real time to adjust the type of exercise to age, fitness and needs. Being a forerunner in the implementation of augmented reality (AR) solutions in the sports and wellness industry, the company needed a bold and adaptive design that would evolve with its growth. The use of new technologies in rehabilitation and training is a huge potential. We faced the challenge of creating not only aesthetic and innovative branding, but most importantly - functional.
The new REHABOX logo is a manifestation of the strength, dynamics and balance that are the brand's hallmark, which we managed to show without sacrificing originality. We replaced the typical barbells, muscles and weights of the gym logo category with a simple but bold combination of shapes.The design consists of 2D elements only, but by creating the optical illusion of three-dimensionality, we emphasized the multidimensionality of the brand. The modern design and the contrast of black and white immediately attract attention while reflecting the company's character. The Rehabox logo is scalable, allowing it to be well presented on small and large surfaces, as well as versatile, ensuring it is highly readable in a variety of contexts and marketing mediums.
The new identity of the RehaBox gym is a turquoise serenade and monochromatic elements in geometric forms. We took our time with every detail, combining Zen spirit with modernity. The result is a design that reflects the future of fitness, signaling the brand's philosophy based on harmony of mind, body and space. We provided a consistent vision in the physical and virtual worlds. A mark book was created detailing the logo and guiding colors: white, two shades of turquoise and black for contrast. We decided on turquoise, symbolizing innovation and encouraging action.In typography, we focused on legibility and consistency, choosing Idlewild instead of typical fonts. Three font variants give typography differentiation, which works well in text on graphics, equipment signage and advertising materials.
When creating the RehaBox brand branding, we faced quite a challenge. Our task was to create infographics to quickly identify equipment and indicate to the user what the equipment is used for and how it should be used. We put practicality and unambiguousness of the infographics in the first place. We based the creation exclusively on geometric shapes, so that the infographics corresponded with the rest of the corporate identity and created a coherent image.
Although digital technologies dominate the advertising world in the 21st century, printed promotional materials are a must-have. We design each flyer, poster or brochure with the utmost attention to detail to not only provide key information, but also build positive brand associations. Advertising materials are an important tool in maintaining communication with customers, both inside and outside the gym space, helping to expand brand awareness and presence in the market. In designing this part of the visual identity, it was important to us that the eye of a potential RehaBox customer should stop at the geometric design, to later wander to the most important information about the company.
