The identity of the Cultural Park was developed together with the Bękarty studio. The logo was designed using the style of linear illustrations.The same theme was also used in promotional materials on the internet. Typography and key colors were chosen. Less is more - said Ludwig Mies van der Rohe. Important guidelines for us were the consistency and readability of the message.
The identity of the Cultural Park was developed together with the Bękarty studio. The logo was designed using the style of linear illustrations.The same theme was also used in promotional materials on the internet. Typography and key colors were chosen. Less is more - said Ludwig Mies van der Rohe. Important guidelines for us were the consistency and readability of the message.
The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Poznań.
The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Poznań.
The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Poznań.
The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Poznań.
The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Poznań.
When designing the visual identity, its versatility was crucial. By versatility, we mean the possibility of application in various types of media. We designed a Facebook profile picture and background animation that symbolically contained the main ideas of the project. We chose and developed a uniform style for all the presented photographs, graphics, and infographics with special characteristics for each type of posts on Facebook.
The campaign was supported by a great deal of accompanying events. These events offered an unprecedented opportunity for a dialogue between the local community, entrepreneurs, city activists, representatives of the Office of the City Conservator of Monuments in Poznań, the authorities of the City of Poznań and municipal police about what is important for each group. We developed a strategy to promote these events. We worked on their content part and then we designed graphics promoting the events on social media. During the events, guests could pick up promotional materials designed by us: stickers, postcards, bookmarks,and coloring books.
We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. During the conversations, we informed the business owners about the resolution, namely its main principles and goals of changes regarding advertising activities in the Old Town.
Entrepreneurs received a special package containing a brochure with the content of the resolution, a step-by-step leaflet describing the legal way to obtain conservation consent for the installation of an advertising sign. The package included also promotional materials such as stickers, postcards, and bookmarks.
We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. During the conversations, we informed the business owners about the resolution, namely its main principles and goals of changes regarding advertising activities in the Old Town.
Entrepreneurs received a special package containing a brochure with the content of the resolution, a step-by-step leaflet describing the legal way to obtain conservation consent for the installation of an advertising sign. The package included also promotional materials such as stickers, postcards, and bookmarks.
We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. During the conversations, we informed the business owners about the resolution, namely its main principles and goals of changes regarding advertising activities in the Old Town.
Entrepreneurs received a special package containing a brochure with the content of the resolution, a step-by-step leaflet describing the legal way to obtain conservation consent for the installation of an advertising sign. The package included also promotional materials such as stickers, postcards, and bookmarks.
