BRAND

Recently we cooperated with an innovative company Prospective, which created a modern T-shirt improving the posture of the spine. The invention is combined with Spine Care computer software and a mobile application. Our task was to design the visual identity of the company itself, the specific product and related application.

LOGO

The Prospective logo and their Spine Stick tools are complementary. They are characterized by their modern design and legibility. Seemingly simple typography intrigues with small but striking details such as square futuristic dot over an i, which takes on different colors depending on the theme. 

Our work also included the preparation of the key visual, which in the case of Spine Stick is a modernist, geometric form that refers to the spine, while in the case of Prospective, we opted for a modern lettering approach that emphasizes the company's character.

APPLICATION INTERFACE

Our studio also took care of preparing the application interface. In our activities we paid special attention to legibility and intuitiveness, so that no one has to deal with problems concerning the program. We put emphasis on creating a clear structure of information, and in order to make the application as useful as possible and provide only positive experience, we used our knowledge of user experience design. We also created an appropriate model of the program before preparing the right version because we wanted the app to be fully customized for the user's needs.

ILLUSTRATIONS AND GRAPHIC DESIGNS

Our tasks also included the preparation of graphics, which illustrated in detail the condition of the spine and its defects. Before we created our projects, we conducted a deep research, thanks to which we rendered the authentically appearance of human anatomy. 

We complemented the whole thing with an appropriate modern theme in the form of irregular spherical shapes.