{"id":8981,"date":"2025-04-10T15:18:02","date_gmt":"2025-04-10T13:18:02","guid":{"rendered":"https:\/\/www.yos-studio.com\/?p=8981"},"modified":"2025-04-24T15:48:25","modified_gmt":"2025-04-24T13:48:25","slug":"projekt-marki-dla-dewelopera","status":"publish","type":"post","link":"https:\/\/www.yos-studio.com\/en\/projekt-marki-dla-dewelopera\/","title":{"rendered":"Brand design for the developer"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"\nBrand design for the developer - YOS Studio graficzne Pozna\u0144 - Agencja graficzna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yos-studio.com\/en\/projekt-marki-dla-dewelopera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand design for the developer - 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In the design process, we listen carefully to the client's needs, analyze the industry and the competition, but most importantly, we look for fresh, innovative solutions to differentiate the brand and give it a unique character.<br \/><br \/><span style=\\\"font-family: ApercuPro-Light_0;\\\"><b>Client:<\/b><span style=\\\"font-weight: 400;\\\"> Nowe Pniewy<\/span><\/span><br \/><\/span><\/p><p style=\\\"text-align: center;\\\">\u00a0<\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Light_0;\\\"><b>Scope: <\/b><span style=\\\"font-family: ApercuPro-Light_0;\\\">brand analysis and strategy, visual identity, brand book and brandbook, implementation materials, website design, communication support<\/span><\/span><\/p><p style=\\\"text-align: center;\\\">\u00a0<\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Light_0;\\\"><b>Year:<\/b><span style=\\\"font-weight: 400;\\\"> 2025<\/span><\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 0,\r\n \"col\": 2,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 2,\r\n \"relid\": 2,\r\n \"absolute_position\": true,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/06\/strzalka-w-kole-01.svg\",\r\n \"align\": \"bottom\",\r\n \"row\": 0,\r\n \"col\": 5,\r\n \"colspan\": 1,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 5,\r\n \"yvel\": 1,\r\n \"push\": 5,\r\n \"relid\": 4,\r\n \"attid\": 8359,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/06\/strzalka-w-kole-01.svg\"\r\n },\r\n \"w\": 96.3,\r\n \"h\": 96.3,\r\n \"ar\": 1,\r\n \"alt\": \"\",\r\n \"absolute_position\": true,\r\n \"classes\": \"drop-arrow-12\",\r\n \"offsetxMu\": \"%\",\r\n \"imagelink\": {\r\n \"url\": \"#id-2\",\r\n \"id\": 0,\r\n \"type\": \"\",\r\n \"newtab\": false,\r\n \"title\": \"\",\r\n \"hoverimageid\": null,\r\n \"hoverimagesmallsrc\": \"\",\r\n \"hoverimagetype\": \"\",\r\n \"hoverimageposition\": \"\",\r\n \"hoverimagepreactivated\": \"\",\r\n \"hoverimageshowon\": \"\"\r\n },\r\n \"dosync\": false,\r\n \"html_id\": \"id-2\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8984,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8983,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"left\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p style=\\\"text-align: center;\\\"><b><span style=\\\"font-size: 26px; font-family: NAMU-Pro;\\\">Logo design<\/span><br \/><br \/><\/b><\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">For the developer Nowe Pniewy, we designed a logo that reflects the idea of intimate living close to nature, while maintaining the comfort of urban standards. The logo was based on the initials \u201cN\u201d and \u201cP\u201d, creating a minimalist and modern form. In the design, we focused on elegant, clear typography, which emphasizes the professional nature of the investment, while maintaining a subtlety that matches the peaceful, green surroundings. The overall design creates a cohesive and balanced sign that fits well in both printed and digital materials.<\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 1,\r\n \"col\": 7,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.1,\r\n \"push\": 1,\r\n \"relid\": 5,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><span style=\\\"font-family: NAMU-1990; font-size: 26px;\\\"><b>Colors and Fonts<\/b><\/span><span style=\\\"font-weight: 400;\\\"><br \/><\/span><span style=\\\"font-weight: 400;\\\"><br \/><\/span><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We created a complete color and typographic palette to suit all media - from print to digital. The shades of green used, as well as the colors yellow, brown and burgundy, perfectly match the character of the investment located outside the city, surrounded by nature. The palette was designed to build associations with proximity to nature, stability and warmth of home environment, while distinguishing the brand in the competitive residential market. The selected fonts combine modernity with elegance, supporting the brand's image as reliable, professional and friendly.<\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.1,\r\n \"push\": 1,\r\n \"relid\": 9,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 6,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 10,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8990,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8989,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 9001,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"right\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 22,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8992,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8995,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan.png\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-265x265.png\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8996,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan.png\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-265x265.png\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"left\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\"><b>A catalog that sells <\/b><\/span><\/p><p><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><b><br \/><\/b><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We paid special attention to the listing catalog - a key sales tool and the first point of contact with the customer. This is the material that builds the first impression of an investment, so it must be both aesthetically pleasing and functional. We took care to provide a clear layout, high-quality photos and visuals that convey the character of the estate and help the viewer imagine life in this space. At the same time, we developed engaging advertising texts, highlighting the most important assets of the investment. Each element of the catalog was designed to support the purchase decision and build an emotional relationship with the brand.<\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 3,\r\n \"col\": 7,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.1,\r\n \"push\": 1,\r\n \"relid\": 12,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><b><span style=\\\"font-size: 26px; font-family: NAMU-Pro;\\\">Large-format advertising<\/span><br \/><br \/><\/b><\/p><p><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">For the developer, we have prepared a design for large-format advertising, which will be placed at strategic points that ensure high visibility and wide reach. The creation is intended to clearly and attractively communicate the estate's offer, attracting the attention of potential buyers at the stage of first contact with the brand. We took care to create a simple, eye-catching message, consistent with the visual identity of the investment. Advertising is an important part of the image and sales campaign, supporting offline and online activities.<\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 4,\r\n \"col\": 1,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.1,\r\n \"push\": 1,\r\n \"relid\": 14,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 4,\r\n \"col\": 6,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 21,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8985,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"right\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 20,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8997,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan.png\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-265x265.png\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8994,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"left\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><b><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Visualizations and maps<\/span><br \/><br \/><\/b><\/p><p><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">Well-crafted visualizations and maps of a development play a key role in the sales process - they help clients see and understand the space before they make a decision. In our materials, both printed and online, we take care of realism, aesthetics and legibility - showing not only the architecture, but also the surroundings, the layout of the estate and its assets. Precisely designed maps with the location or layout of buildings facilitate orientation and build a sense of transparency of the offer. These are tools that build trust, strengthen the professional image of the brand and shorten the distance between the investor and the customer.<\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 5,\r\n \"col\": 7,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.1,\r\n \"push\": 1,\r\n \"relid\": 16,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><b><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Package of advertising materials<\/span><br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><\/p><p><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We designed a complete set of identity materials for the brand, including both daily communication elements and sales support materials. The project included, among others, business cards, letterheads, bags, flyers - all visually consistent and in line with the brand identity. Each of these elements was carefully refined aesthetically and functionally, creating a professional and recognizable image at every customer touchpoint.<\/span><\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 6,\r\n \"col\": 1,\r\n \"colspan\": 4,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1.1,\r\n \"push\": 1,\r\n \"relid\": 18,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 6,\r\n \"colspan\": 6,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 19,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8993,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/spojny-wizerunek-nowe-pniewy-koncepcja-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/spojny-wizerunek-nowe-pniewy-koncepcja-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/spojny-wizerunek-nowe-pniewy-koncepcja-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/spojny-wizerunek-nowe-pniewy-koncepcja-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/spojny-wizerunek-nowe-pniewy-koncepcja-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/spojny-wizerunek-nowe-pniewy-koncepcja-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8998,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/wizytowki-yos-poznan-studio-nowe-pniewy.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/wizytowki-yos-poznan-studio-nowe-pniewy.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/wizytowki-yos-poznan-studio-nowe-pniewy-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/wizytowki-yos-poznan-studio-nowe-pniewy-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/wizytowki-yos-poznan-studio-nowe-pniewy-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/wizytowki-yos-poznan-studio-nowe-pniewy-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8991,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"right\"\r\n }\r\n ]\r\n}","phonegrid":"{\r\n \"colCount\": 12,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0,\r\n 0\r\n ],\r\n \"frameMargin\": 0,\r\n \"topFrameMargin\": 15,\r\n \"rightFrameMargin\": 5,\r\n \"bottomFrameMargin\": 8,\r\n \"leftFrameMargin\": 5,\r\n \"mus\": {\r\n \"colGutterMu\": \"%\",\r\n \"rowGutterMu\": \"%\",\r\n \"topFrameMu\": \"%\",\r\n \"bottomFrameMu\": \"%\",\r\n \"frameMu\": \"%\"\r\n },\r\n \"rowAttrs\": [\r\n {\r\n \"relid\": 6\r\n },\r\n {\r\n \"relid\": 25\r\n },\r\n {\r\n \"relid\": 24\r\n },\r\n {\r\n \"relid\": 26\r\n },\r\n {\r\n \"relid\": 27\r\n },\r\n {\r\n \"relid\": 29\r\n },\r\n {\r\n \"relid\": 28\r\n },\r\n {\r\n \"relid\": 30\r\n },\r\n {\r\n \"relid\": 31\r\n },\r\n {\r\n \"relid\": 33\r\n },\r\n {\r\n \"relid\": 32\r\n },\r\n {\r\n \"relid\": 34\r\n },\r\n {\r\n \"relid\": 35\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"bgImage\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p style=\\\"text-align: center;\\\"><span style=\\\"font-family: NAMU-1990; font-size: 52px;\\\">Brand design for the developer<\/span><\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">\u00a0<\/span><\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">Nowe Pniewy is an investment whose image we designed from scratch - creating a consistent visual identity, elegant promotional materials and modern communication tools. In the design process, we listen carefully to the client's needs, analyze the industry and the competition, but most importantly, we look for fresh, innovative solutions to differentiate the brand and give it a unique character.<br \/><br \/><span style=\\\"font-family: ApercuPro-Light_0;\\\"><b>Client:<\/b><span style=\\\"font-weight: 400;\\\"> Nowe Pniewy<\/span><\/span><br \/><\/span><\/p><p style=\\\"text-align: center;\\\">\u00a0<\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Light_0;\\\"><b>Scope: <\/b><span style=\\\"font-family: ApercuPro-Light_0;\\\">brand analysis and strategy, visual identity, brand book and brandbook, implementation materials, website design, communication support<\/span><\/span><\/p><p style=\\\"text-align: center;\\\">\u00a0<\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Light_0;\\\"><b>Year:<\/b><span style=\\\"font-weight: 400;\\\"> 2025<\/span><\/span><\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 0,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 2,\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p style=\\\"text-align: center;\\\"><b><span style=\\\"font-size: 26px; font-family: NAMU-Pro;\\\">Logo design<\/span><br \/><br \/><\/b><\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">For the developer Nowe Pniewy, we designed a logo that reflects the idea of intimate living close to nature, while maintaining the comfort of urban standards. The logo was based on the initials \u201cN\u201d and \u201cP\u201d, creating a minimalist and modern form. In the design, we focused on elegant, clear typography, which emphasizes the professional nature of the investment, while maintaining a subtlety that matches the peaceful, green surroundings. The overall design creates a cohesive and balanced sign that fits well in both printed and digital materials.<\/span><\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 1,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1.1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"bottom\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8984,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-warszawa-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8983,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-logo-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><span style=\\\"font-family: NAMU-1990; font-size: 26px;\\\"><b>Colors and Fonts<\/b><\/span><span style=\\\"font-weight: 400;\\\"><br \/><\/span><span style=\\\"font-weight: 400;\\\"><br \/><\/span><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We created a complete color and typographic palette to suit all media - from print to digital. The shades of green used, as well as the colors yellow, brown and burgundy, perfectly match the character of the investment located outside the city, surrounded by nature. The palette was designed to build associations with proximity to nature, stability and warmth of home environment, while distinguishing the brand in the competitive residential market. The selected fonts combine modernity with elegance, supporting the brand's image as reliable, professional and friendly.<\/span><\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1.1,\r\n \"push\": 0,\r\n \"relid\": 9,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"bottom\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 10,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8990,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/Nowe-pniewy-projekt-kolorystyka-yos-studio-graficzne-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8989,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/kolorystyka-nowe-pniewy-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 9001,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-fonty-iw-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\"><b>A catalog that sells <\/b><\/span><\/p><p><b>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><b><br \/><\/b><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We paid special attention to the listing catalog - a key sales tool and the first point of contact with the customer. This is the material that builds the first impression of an investment, so it must be both aesthetically pleasing and functional. We took care to provide a clear layout, high-quality photos and visuals that convey the character of the estate and help the viewer imagine life in this space. At the same time, we developed engaging advertising texts, highlighting the most important assets of the investment. Each element of the catalog was designed to support the purchase decision and build an emotional relationship with the brand.<\/span><\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1.1,\r\n \"push\": 0,\r\n \"relid\": 12,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"bottom\",\r\n \"row\": 6,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 22,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8992,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/materialy-reklamowe-nowe-pniewy-yos-studio-poznan-01-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8995,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan.png\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-09-yos-studio-poznan-265x265.png\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8996,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan.png\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-16-yos-studio-poznan-265x265.png\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><b><span style=\\\"font-size: 26px; font-family: NAMU-Pro;\\\">Large-format advertising<\/span><br \/><br \/><\/b><\/p><p><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">For the developer, we have prepared a design for large-format advertising, which will be placed at strategic points that ensure high visibility and wide reach. The creation is intended to clearly and attractively communicate the estate's offer, attracting the attention of potential buyers at the stage of first contact with the brand. We took care to create a simple, eye-catching message, consistent with the visual identity of the investment. Advertising is an important part of the image and sales campaign, supporting offline and online activities.<\/span><\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1.1,\r\n \"push\": 0,\r\n \"relid\": 14,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"bottom\",\r\n \"row\": 8,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 21,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8985,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/reklama-wielkoformatowa-nowe-pniewy-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><b><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Visualizations and maps<\/span><br \/><br \/><\/b><\/p><p><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">Well-crafted visualizations and maps of a development play a key role in the sales process - they help clients see and understand the space before they make a decision. In our materials, both printed and online, we take care of realism, aesthetics and legibility - showing not only the architecture, but also the surroundings, the layout of the estate and its assets. Precisely designed maps with the location or layout of buildings facilitate orientation and build a sense of transparency of the offer. These are tools that build trust, strengthen the professional image of the brand and shorten the distance between the investor and the customer.<\/span><\/p>\",\r\n \"align\": \"bottom\",\r\n \"row\": 9,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": \"10\",\r\n \"spacebelow\": \"5\",\r\n \"yvel\": 1.1,\r\n \"push\": 0,\r\n \"relid\": 16,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"bottom\",\r\n \"row\": 10,\r\n \"col\": 0,\r\n \"colspan\": 12,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 20,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": false,\r\n \"freeScroll\": false,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"aspectRatioOfFirstElement\",\r\n \"slidesWidth\": \"null\",\r\n \"transition\": \"fading\",\r\n \"loop\": \"1\",\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8997,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan.png\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan.png\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-1024x1024.png\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-768x768.png\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-512x512.png\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/nowe-pniewy-katalog-strona-15-yos-studio-poznan-265x265.png\"\r\n },\r\n \"w\": 1081,\r\n \"h\": 1081,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 8994,\r\n \"cont\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan.webp\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan.webp\",\r\n \"_1024\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-1024x1024.webp\",\r\n \"_768\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-768x768.webp\",\r\n \"_512\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-512x512.webp\",\r\n \"_265\": \"\/wp-content\/uploads\/2025\/04\/wizualizacja-mapy-projekt-arhitektoniczny-yos-studio-poznan-265x265.webp\"\r\n },\r\n \"w\": 1080,\r\n \"h\": 1080,\r\n \"ar\": 1,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"<p><b><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Package of advertising materials<\/span><br \/>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/b><\/p><p><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We designed a complete set of identity materials for the brand, including both daily communication elements and sales support materials. The project included, among others, business cards, letterheads, bags, flyers - all visually consistent and in line with the brand identity. 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