{"id":7714,"date":"2024-06-10T14:04:40","date_gmt":"2024-06-10T13:04:40","guid":{"rendered":"https:\/\/www.yos-studio.com\/wystawy-copy\/"},"modified":"2025-01-29T16:53:24","modified_gmt":"2025-01-29T15:53:24","slug":"projekt-logo","status":"publish","type":"post","link":"https:\/\/www.yos-studio.com\/en\/projekt-logo\/","title":{"rendered":"Logo how is it created? &#8211; Design process"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logo how is it created? - Design process - YOS Studio graficzne Pozna\u0144 - Agencja graficzna<\/title>\n<meta name=\"description\" content=\"Potrzebujesz projektu logo, brandingu czy identyfikacji wizualnej? 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It is a symbol that represents the brand, conveys its values and builds recognition. In this article we cover all aspects of logo and logotype creation, as well as the design process itself. We take you through all the issues and stages that are necessary in the process of providing services to create a unique and professional design - from the initial concept to the final result.<\\\/span><\\\/h3>\",\"align\":\"middle\",\"row\":0,\"col\":4,\"colspan\":14,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":4,\"relid\":4,\"absolute_position\":true,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1.png\",\"align\":\"middle\",\"row\":1,\"col\":0,\"colspan\":22,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":18,\"attid\":7931,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/symbole-logotypy-yos-studio-1-265x149.png\"},\"w\":1921,\"h\":1080,\"ar\":0.5622071837584591,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\">Power in two golden arches - the power of the logo<\\\/h2><h3 class=\\\"_h3\\\">A logo is one of the key elements of the visual identity of any company. It is a symbol that represents the brand, conveys its values and builds recognition. In this article we cover all aspects of logo and logotype creation, as well as the design process itself. We take you through all the issues and stages that are necessary in the process of providing services to create a unique and professional design - from the initial concept to the final result.<\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\">Logo, symbol, logotype, branding - definition of clc terms - we explain<\\\/h2><h3 class=\\\"_h3\\\">Let's start with the basics. <strong>Logo, logotype, symbol, signet, tagline<\\\/strong>.If everyone used these terms correctly, the world would be a more beautiful place. In a graphic design studio, their knowledge is crucial for proper communication between team members and the client. Although its own definition of a logo or symbol would be able to quote each \\u201cSmith\\u201d in his own way, the Internet is teeming with definitions that are diverse and not necessarily true.<\\\/h3><h3 class=\\\"_h3\\\">Logo - a unique form of graphic expression characteristic of a particular enterprise and used to identify the visual identity of a company, organization, brand, product. This term is used to refer to the full graphic sign. The logo (should) appear on everything that a company releases from under its wings: articles, printed materials, buildings, advertising, etc.<\\\/h3><h3 class=\\\"_h3\\\">The primary function of a logo is to mark \\u201cone's own.\\u201d Marking ownership and origin is known from before the 15th century, when farmers burned symbols on the hide of the cattle they raised. And it has always worked, consumers will choose labeled products, because they are the ones that are supposed to provide a repeatable experience and its higher level.<\\\/h3><h3 class=\\\"_h3\\\">\\u201cIf logos once meant the same as logotype, it no longer does.\\u201d Angus Hyland<\\\/h3><h3 class=\\\"_h3\\\"><br \\\/><strong>Logotype<\\\/strong> - is a narrower term than logo. It is the typographic part of a logo. It can be a stylization of a name or a word, which in many cases is the same as the company name. Logotype is often used interchangeably with logo, and this is not always the correct way to put it, as a logo does not necessarily consist of just a logotype.\\u00a0<\\\/h3><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><strong>The difference between a logo and a logotype<\\\/strong><\\\/p><p class=\\\"_tekstowy\\\">Logo and logotype are terms that are mistakenly considered synonymous. What is responsible for such a definition error? First, the similarity of the names, logo and logotype have the same vocabulary base. Second - the frequent confusion of the components of a logo. Differences in definitions are important because they can become a space for error in communication with the customer, and understanding what he requires is the primary task of the graphic team.In the marketing space, you can meet two names for this part of the logo. A symbol is called a graphic element - abstract, pictorial, referring to the name. Often it is the symbol that creates a lasting association with the brand and is its identifier.<\\\/p>\",\"align\":\"top\",\"row\":2,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":1498,\"absolute_position\":false,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-yos-agencja-graficzna.png\",\"align\":\"top\",\"row\":3,\"col\":0,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":43,\"attid\":7800,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-yos-agencja-graficzna.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-yos-agencja-graficzna-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-yos-agencja-graficzna-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-yos-agencja-graficzna-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-yos-agencja-graficzna-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"top\",\"row\":3,\"col\":11,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":44,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"mousewheelScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\",\"loop\":\"1\",\"spaceBetween\":0,\"captionsUnderSlides\":false,\"autoplaySpeed\":3000,\"autoplayDelay\":0,\"transitionSpeed\":300},\"carousel\":[{\"type\":\"img\",\"attid\":7805,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-nova-stomatologia-wizytowka-yos-studio.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-nova-stomatologia-wizytowka-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-nova-stomatologia-wizytowka-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-nova-stomatologia-wizytowka-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-nova-stomatologia-wizytowka-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-nova-stomatologia-wizytowka-yos-studio-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7802,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-zorka-wizytowka-yos-agencja-graficzna.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-zorka-wizytowka-yos-agencja-graficzna.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-zorka-wizytowka-yos-agencja-graficzna-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-zorka-wizytowka-yos-agencja-graficzna-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-zorka-wizytowka-yos-agencja-graficzna-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-zorka-wizytowka-yos-agencja-graficzna-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7803,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-perlik-wizytowka-yos-studio.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-perlik-wizytowka-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-perlik-wizytowka-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-perlik-wizytowka-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-perlik-wizytowka-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-perlik-wizytowka-yos-studio-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7801,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-numu-wizytowka-yos-studio.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-numu-wizytowka-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-numu-wizytowka-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-numu-wizytowka-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-numu-wizytowka-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-logotypu-poznan-numu-wizytowka-yos-studio-265x265.png\"},\"w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class=\\\"_h3_namu\\\" style=\\\"text-align: left;\\\"><b>Symbol<\\\/b><\\\/h3><p class=\\\"_tekstowy\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">In the marketing space you can meet two names for this part of the logo. A symbol is called a graphic element - abstract, pictorial, referring to the name. Often it is the symbol that creates a lasting association with the brand and is its identifier. \\u201cJust do it\\u201d - A short corporate slogan placed next to the logo, sigil included in the logo. Tagline is an advertising slogan designed to convey the essence of the brand. Its content is in many cases related to the activities of the company, its product or the values that the company represents. \\u201cJust do it\\u201d. - A short corporate slogan placed next to the logo, signoff included in the logo. Tagline is an advertising slogan designed to convey the essence of the brand. Its content is, in many cases, related to the company's business, its product or the values the company represents.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Tagline\\u00a0<\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\"><span style=\\\"font-family: ApercuPro-Light_0;\\\"><em><strong>\\\"Just do it\\u201d<\\\/strong> - \\\"<\\\/em>Just do it\\u201d - A short corporate slogan placed next to a logo, signoff included in the logo. Tagline is an advertising slogan designed to convey the essence of the brand. Its content is, in many cases, related to the company's business, its product or the values the company represents.<\\\/span><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":84,\"absolute_position\":false,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-blobtech-yos-agencja-graficzna.png\",\"align\":\"top\",\"row\":5,\"col\":3,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":46,\"attid\":7806,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-blobtech-yos-agencja-graficzna.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-blobtech-yos-agencja-graficzna-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-blobtech-yos-agencja-graficzna-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-blobtech-yos-agencja-graficzna-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-blobtech-yos-agencja-graficzna-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-qood-yos-agencja-graficzna.png\",\"align\":\"top\",\"row\":5,\"col\":7,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":53,\"attid\":7807,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-qood-yos-agencja-graficzna.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-qood-yos-agencja-graficzna-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-qood-yos-agencja-graficzna-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-qood-yos-agencja-graficzna-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-qood-yos-agencja-graficzna-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-nova-stomatologia-yos-studio.png\",\"align\":\"top\",\"row\":5,\"col\":11,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":55,\"attid\":7809,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-nova-stomatologia-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-nova-stomatologia-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-nova-stomatologia-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-nova-stomatologia-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-nova-stomatologia-yos-studio-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-numu-yos-agencja-graficzna.png\",\"align\":\"top\",\"row\":5,\"col\":15,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":58,\"attid\":7810,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-numu-yos-agencja-graficzna.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-numu-yos-agencja-graficzna-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-numu-yos-agencja-graficzna-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-numu-yos-agencja-graficzna-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/projekt-symbolu-poznan-numu-yos-agencja-graficzna-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_tekstowy\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\"><b>Brief, or understanding the client's needs is key to a smooth design process<\\\/b><\\\/span><\\\/p><p class=\\\"_tekstowy\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">At YOS studio, a key step in logo design is a deep understanding of the client's company. Through workshops, consultations and briefing, we learn the company's mission, values and expectations. Our approach combines traditional methods, such as sketching an association-based mind map, with modern graphic tools, such as Adobe Illustrator. We use a brief - a database with information from the client about the project in progress.<\\\/span><\\\/p><p class=\\\"_tekstowy\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">We ask and listen, question and take notes. We try to find a thread of understanding, to step into the <strong>client's shoes<\\\/strong> to see the brand from their perspective. We treat our clients as a treasure trove of knowledge, so even before designing we ask about <strong>the company's history<\\\/strong> and <strong>future, aesthetics, products, target audience, budget<\\\/strong> and <strong>scope of visual identity<\\\/strong>, among other things. We also do our own research on the industry in question, which sets our work against a broader field of knowledge. Gathering this information is a time-consuming process that can take up to dozens of hours spent researching and interviewing.\\u00a0<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":6,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":86,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"font-family: NAMU-Pro; font-size: 28px;\\\"><b>Looking for inspiration and analyzing the competition<\\\/b><\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">We start with brainstorming. This is where the outlines of what we will later call a logo, or more broadly, a visual identity, take shape. When looking for inspiration, we stick to the client's expectations from the brief, but also give our creativity room to run wild. In research, we go as deep as the project requires: <strong>we build a map of associations,<\\\/strong> <strong>analyze the competition, search for graphics, typology, icons and images by specific phrases related to our client's business<\\\/strong> (but it's not a rule). Checking the competition allows us to learn some visual patterns of other brands in the industry, which will allow us to avoid them and present ourselves better against other companies. All these elements form a visual concept, known more closely as a moodboard. This is our \\u201cgo to\\u201d design. A moodboard is a board of inspiration that suggests a <strong>particular style<\\\/strong>. It's a visual communication tool that conveys a specific idea and evokes specific associations in the form of a simple arrangement of images, fonts and symbols.<strong> Nothing works so well, in concretizing ideas and indicating the general direction of a design concept.<\\\/strong><\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":7,\"col\":1,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":59,\"absolute_position\":false},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"top\",\"row\":7,\"col\":11,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":94,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"mousewheelScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\",\"loop\":\"1\",\"spaceBetween\":0,\"captionsUnderSlides\":false,\"autoplaySpeed\":3000,\"autoplayDelay\":0,\"transitionSpeed\":300},\"carousel\":[{\"type\":\"img\",\"attid\":7828,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/beautyvision-moodboard-projektowanie-graficzne-yos-studio.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/beautyvision-moodboard-projektowanie-graficzne-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/beautyvision-moodboard-projektowanie-graficzne-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/beautyvision-moodboard-projektowanie-graficzne-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/beautyvision-moodboard-projektowanie-graficzne-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/beautyvision-moodboard-projektowanie-graficzne-yos-studio-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7829,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-organizacji-kulturowej-yos-studio.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-organizacji-kulturowej-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-organizacji-kulturowej-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-organizacji-kulturowej-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-organizacji-kulturowej-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-organizacji-kulturowej-yos-studio-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7830,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-prawnika-yos-studio-graficzne-poznan.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-prawnika-yos-studio-graficzne-poznan.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-prawnika-yos-studio-graficzne-poznan-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-prawnika-yos-studio-graficzne-poznan-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-prawnika-yos-studio-graficzne-poznan-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/moodboard-dla-prawnika-yos-studio-graficzne-poznan-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"}],\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan.jpg\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":20,\"attid\":7925,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-2560x2560.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-1920x1920.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-1280x1280.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/konsultacje-projektowe-yos-studio-graficzne-poznan-265x265.jpg\"},\"w\":3024,\"h\":3024,\"ar\":1,\"alt\":\"\",\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<p class=\\\"_tekstowy\\\"><span style=\\\"font-size: 28px; font-family: NAMU-Pro;\\\">First concept - sketches and establishing the main direction<\\\/span><\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">For our clients in the creation of a logo or corporate identity, <strong>we prepare 3 stylistic directions<\\\/strong>. There is a lot to choose from, and also the choice is not overwhelmed by the number of options. The client chooses one and we discuss its modifications and development. This opens a new stage, in which, having a given aesthetic in mind, we <strong>can get down to specific ideas and pour them on paper and later on the canvas of a graphic program.<\\\/strong> We design dozens of logo options for a single logo, but the number of ideas varies depending on the type of project, time and of course - our creativity. At this stage - sky (and brief) is the limit. These are sketches from which we will choose the best and most suitable for the company, which we will later vectorize in a graphics program (Adobe Illustrator). We move on t<strong>o testing the selected logo designs against practical criteria: usability, readability and scaling<\\\/strong>. This magically leaves only a few options out of dozens. The logo, although very important, is not only supposed to be the quintessence of what the company is and what values are to be associated with it, but is <strong>first and foremost a technical tool to serve the needs of identification and promotion.<\\\/strong><\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":8,\"col\":12,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":64,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Initial visual identity<\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">Vectorization of the first designs eliminates those variants that will not stand up to the logo. Even before we meet with the client to present the result of the work, we verify conclusively that<strong> each logo design is unique and does not fit into the clich\\u00e9 patterns for the industry.<\\\/strong> The basis for the first concept of corporate identity are designed logos and inspiration boards (moodboards) prepared earlier. At this point, we make sure that the project is consistent with the strategy developed at the beginning. We deal with the<strong> scope of visual communication<\\\/strong> that the client asked for in the brief. Even if we only design a logo, we make sure that the identities can be later expanded to other areas <strong>(social media, letterheads, gadgets, signs, etc.)<\\\/strong>. The logo proposals that we want to show the client determine the style of the entire identity: colors, typography, embellishments, infographics. 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class=\\\"_tekstowy\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Consultation and final actions, corrections<\\\/span><\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">During <strong>consultations<\\\/strong> (or by email) we show the results of the work: logo variants (preferably in different configurations and sizes to best zimit the behavior of the logo in use), color range selected for the logo, stylistic means used and proposals for embellishments that will go on different materials, font variants and lettering shown by example (the font has to work not only with the logo itself, but with the entire visual identity), additional graphic creations and visuals (mock-ups). Graphic designers dream of statements: \\u201cDesign in point! I have no comments!\\u201d. Of course, it is known that the client, in order to feel that he identifies with his new logo, and that it communicates exactly what it is supposed to communicate, wants to add something from himself. Collaboration with representatives of different and interesting industries teaches us a lot, and we want its fruits to reflect that. Changes in design are inevitable, no matter how precisely we map the client's initial requirements.<\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":10,\"col\":12,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":76,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<p><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Brandbook<\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">Once the final version is approved, it's time for the brandbook. This stage is the final cleanup and systematization of the entire logo design. The brandbook resembles a kind of tutorial or manual. <strong>It works the same way, because it contains the graphic marks used (logo, logotype, symbol) and the rules for using them (such as protective field and allowed use, minimum size, color variants, etc.).<\\\/strong> In addition to the main graphic mark, the mark book defines the target typography (type, font size and its individual modifications), a unique color palette: dominant, complementary and alternative colors. (We provide color codes in CMYK, RGB and HEX systems)<strong>. The brandbook will also include a place for sample designs and how to assemble them<\\\/strong>. In the case of larger projects covering a wide range of services, the document is a bit more extensive and is called a corporate identity book.<\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":11,\"col\":1,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":82,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"top\",\"row\":11,\"col\":11,\"colspan\":11,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":93,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"mousewheelScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\",\"loop\":\"1\",\"spaceBetween\":0,\"captionsUnderSlides\":false,\"autoplaySpeed\":3000,\"autoplayDelay\":0,\"transitionSpeed\":300},\"carousel\":[{\"type\":\"img\",\"attid\":7831,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-ksiega-znaku-swalowo.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-ksiega-znaku-swalowo.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-ksiega-znaku-swalowo-1024x1023.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-ksiega-znaku-swalowo-768x767.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-ksiega-znaku-swalowo-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-ksiega-znaku-swalowo-265x265.png\"},\"w\":1081,\"h\":1080,\"ar\":0.9990749306197965,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7926,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/kreacje-graficzne-ksiega-znaku0yos.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/kreacje-graficzne-ksiega-znaku0yos.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/kreacje-graficzne-ksiega-znaku0yos-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/kreacje-graficzne-ksiega-znaku0yos-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/kreacje-graficzne-ksiega-znaku0yos-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/kreacje-graficzne-ksiega-znaku0yos-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7928,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-swalowo-projektowanie-graficzne.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-swalowo-projektowanie-graficzne.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-swalowo-projektowanie-graficzne-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-swalowo-projektowanie-graficzne-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-swalowo-projektowanie-graficzne-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-swalowo-projektowanie-graficzne-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7927,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-identyfikacji-wizualnej-yos-swalowo.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-identyfikacji-wizualnej-yos-swalowo.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-identyfikacji-wizualnej-yos-swalowo-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-identyfikacji-wizualnej-yos-swalowo-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-identyfikacji-wizualnej-yos-swalowo-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-identyfikacji-wizualnej-yos-swalowo-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7930,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-poznan-ksiega-znaku-swolowo-studio-graficzne-wnetrze-1.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-poznan-ksiega-znaku-swolowo-studio-graficzne-wnetrze-1.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-poznan-ksiega-znaku-swolowo-studio-graficzne-wnetrze-1-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-poznan-ksiega-znaku-swolowo-studio-graficzne-wnetrze-1-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-poznan-ksiega-znaku-swolowo-studio-graficzne-wnetrze-1-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/identyfikacja-wizualna-poznan-ksiega-znaku-swolowo-studio-graficzne-wnetrze-1-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7832,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-blobtech-yos.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-blobtech-yos.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/ksiega-znaku-blobtech-yos-51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style=\\\"text-align: left;\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">How to create a good logo?<\\\/span><b><br \\\/><\\\/b><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\" style=\\\"text-align: left;\\\"><span>If there were one recipe for a great logo in the world, articles of this ilk, books and studies would be redundant. But they are not, because universal advice is needed even for the best graphic designer! Well, the following rules are not an instruction manual, but only a directional guide to creating a really good logo.<\\\/span><span><br \\\/><\\\/span><\\\/p><ol class=\\\"_tekstowy\\\"><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>A good logo should be simple and not succumb to fashion<\\\/span><\\\/li><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>Color limit - a color scheme that matches the profile of the business, industry<\\\/span><\\\/li><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>Presented in different color versions, including one version - in one color\\u00a0<\\\/span><\\\/li><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>Przedstawione w r\\u00f3\\u017cnych wersjach kolorystycznych, w tym jedna wersja - w jednym kolorze<\\\/span><\\\/li><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>Lack of a lot of detail, the recipient must have to remember more or less your logo, recreate it in memory<\\\/span><\\\/li><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>Understandable logo - it is clear what it refers to,\\u00a0<\\\/span><\\\/li><li style=\\\"text-align: left;\\\" aria-level=\\\"1\\\"><span>It is not clich\\u00e9, does not repeat typical patterns in the industry<\\\/span><\\\/li><\\\/ol>\",\"align\":\"top\",\"row\":12,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":90,\"absolute_position\":false,\"dosync\":false},{\"type\":\"stack\",\"cont\":[{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center; line-height: 0.8;\\\"><span style=\\\"font-family: FONT-YOS-SOCIAL; font-size: 80px;\\\">Do you want to create a logo that perfectly reflects the character of your brand?<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":-1,\"col\":6,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":23,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Regular_0; font-size: 26px;\\\">We will guide you through the entire logo design process - from concept to final design that will distinguish your brand and attract attention.<\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":-1,\"col\":6,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":3,\"spacebelow\":3,\"yvel\":1,\"push\":6,\"relid\":26,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Regular_0;\\\"> <span style=\\\"font-size: 26px;\\\">Let's talk:<\\\/span> <br \\\/><\\\/span> <a style=\\\"font-family: FONT-YOS-SOCIAL; font-size: 90px; text-decoration: none;\\\" href=\\\"tel:+48512715114\\\"> +48 512 715 114 <\\\/a> <br \\\/><br \\\/><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 26px; font-family: ApercuPro-Regular_0;\\\"> Send a brief to <br \\\/><a style=\\\"font-family: FONT-YOS-SOCIAL; font-size: 90px; text-decoration: none;\\\" href=\\\"mailto:Biuro@yos-studio.com\\\"> Biuro@yos-studio.com <\\\/a> <br \\\/><\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":-1,\"col\":6,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":3,\"yvel\":1,\"push\":6,\"relid\":28,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><a style=\\\"text-decoration: none;\\\" href=\\\"\\\/brief\\\/\\\"><span style=\\\"font-family: NAMU-1990;\\\">Send brief ID<\\\/span><\\\/a><\\\/p>\",\"align\":\"bottom\",\"row\":-1,\"col\":8,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":8,\"relid\":29,\"classes\":\"primary-btn\",\"absolute_position\":false}],\"align\":\"middle\",\"row\":13,\"col\":1,\"colspan\":20,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":5,\"yvel\":1,\"push\":1,\"relid\":22,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Text\\\" style=\\\"text-align: center; line-height: 1;\\\"><span style=\\\"letter-spacing: 0.03em; font-size: 23px; font-family: ApercuPro-Light_0;\\\">View our other projects:<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":14,\"col\":5,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":15,\"spacebelow\":5,\"yvel\":1,\"push\":5,\"relid\":8,\"absolute_position\":false},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/projektowanie-wystaw-planszowych-poznan-yos-studio-okladka.png\",\"align\":\"top\",\"row\":15,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":37,\"title\":\"BOARD 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class=\\\"_h1_namu\\\" style=\\\"text-align: center;\\\">DE<span style=\\\"font-family: NAMU-1960;\\\">S<\\\/span>IGN AND <span style=\\\"font-family: NAMU-1960;\\\">E<\\\/span>XECU<span style=\\\"font-family: NAMU-1400;\\\">T<\\\/span>ION OF <span style=\\\"font-family: NAMU-1960;\\\">E<\\\/span>XPO<span style=\\\"font-family: NAMU-1750;\\\">S<\\\/span>ITION<span style=\\\"font-family: NAMU-1750;\\\">S<\\\/span> <span style=\\\"font-family: NAMU-1960;\\\">A<\\\/span>ND EX<span style=\\\"font-family: NAMU-1910;\\\">H<\\\/span>IBITIO<span style=\\\"font-family: NAMU-1930;\\\">N<\\\/span>S<\\\/h1><p class=\\\"_parahraph_projekty\\\" style=\\\"line-height: 1.4; text-align: center;\\\">\\u00a0<\\\/p><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\">We arrange exhibition and advertising spaces for companies and cultural institutions, <br \\\/>specializing in design and manufacture of physical expositions in forms of exhibitions, window displays, advertising installations, exhibition 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Our extensive experience is reflected in our portfolio, to which we invite.<\\\/h3>\",\"align\":\"top\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":7.5,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"absolute_position\":false,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\">Display of your accomplishments<\\\/h2><h3 class=\\\"_h3\\\">Present your offer and experience with the help of our modern expositions. Stand out from the crowd and appeal to the target group using properly presented products and content in any space, any place! Our expositions look great in showrooms, headquarters, galleries, at exhibitions and in urban spaces - as a mobile platform.<\\\/h3><h3 class=\\\"_h3\\\">Exposition is a way to create a professional image in the eyes of customers, and among employees. Customers' first impression in the headquarters builds a positive image of the company and shows an well-established position of the company. It has a positive impact on future relations and willingness for cooperation.<\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\">Properly drawn story<\\\/h2><h3 class=\\\"_h3\\\">We\\u2019d love to hear your company's story and tell it in an original, unconventional way. With the help of interesting content, your company will be put at the center, and it\\u2019s contribution to history will be shown. An approachable way of presenting the content will catch the customers eye.<\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\">Shown on art gallery level<\\\/h2><h3 class=\\\"_h3\\\">Small, large, huge? We\\u2019ll exhibit any product, no matter its form or size. Many possible configurations allow us to choose the optimal form of exhibition for every product, from commercial AC to jewelry. Transparent, aesthetic display cases, many surface finishes, customizable size - matching your space and budget.\\u00a0<\\\/h3><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\">Service from A to Z<\\\/h2><h3 class=\\\"_h3\\\">We are experienced in working with the largest cultural institutions and museums. Knowledge of production technologies and experienced team allow unlimited space arrangement and delivery of a complete product. Consultations, content editing, concept designs, technical drawings, visualizations, manufacturing, delivery and installation - we\\u2019ll do it all.<\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\">Top quality design<\\\/h2><h3 class=\\\"_h3\\\">Our projects are a sum of: professional typesetting rich in infographics and illustrations, space arrangement tailored to your needs and precision of our manufacturers and assemblers. It all adds up to a unique display regardless of the product. Form of exhibition and communication will be matched to your industry profile and target group.<\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\">Cultural commercial<\\\/h2><h3 class=\\\"_h3\\\">Exposition is an ideal way to gather people interested in your products. Displaying interesting content will build your expert image and appeal to the target audience. Cultural events raise emotions and make a great brand promotion in public space, galleries, headquarters or at brand events. Events will be documented and promoted on the internet and printed materials to successfully target large 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style=\\\"font-family: NAMU-Pro; font-size: 28px;\\\"><b>Looking for inspiration and analyzing the competition<\\\/b><\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">We start with brainstorming. This is where the outlines of what we will later call a logo, or more broadly, a visual identity, take shape. When looking for inspiration, we stick to the client's expectations from the brief, but also give our creativity room to run wild. In research, we go as deep as the project requires: <strong>we build a map of associations,<\\\/strong> <strong>analyze the competition, search for graphics, typology, icons and images by specific phrases related to our client's business<\\\/strong> (but it's not a rule). Checking the competition allows us to learn some visual patterns of other brands in the industry, which will allow us to avoid them and present ourselves better against other companies. All these elements form a visual concept, known more closely as a moodboard. This is our \\u201cgo to\\u201d design. A moodboard is a board of inspiration that suggests a <strong>particular style<\\\/strong>. It's a visual communication tool that conveys a specific idea and evokes specific associations in the form of a simple arrangement of images, fonts and symbols.<strong> Nothing works so well, in concretizing ideas and indicating the general direction of a design concept.<\\\/strong><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":8,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":59,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_tekstowy\\\"><span style=\\\"font-size: 28px; font-family: NAMU-Pro;\\\">First concept - sketches and establishing the main direction<\\\/span><\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">For our clients in the creation of a logo or corporate identity, <strong>we prepare 3 stylistic directions<\\\/strong>. There is a lot to choose from, and also the choice is not overwhelmed by the number of options. The client chooses one and we discuss its modifications and development. This opens a new stage, in which, having a given aesthetic in mind, we <strong>can get down to specific ideas and pour them on paper and later on the canvas of a graphic program.<\\\/strong> We design dozens of logo options for a single logo, but the number of ideas varies depending on the type of project, time and of course - our creativity. At this stage - sky (and brief) is the limit. These are sketches from which we will choose the best and most suitable for the company, which we will later vectorize in a graphics program (Adobe Illustrator). We move on t<strong>o testing the selected logo designs against practical criteria: usability, readability and scaling<\\\/strong>. This magically leaves only a few options out of dozens. The logo, although very important, is not only supposed to be the quintessence of what the company is and what values are to be associated with it, but is <strong>first and foremost a technical tool to serve the needs of identification and promotion.<\\\/strong><\\\/span><\\\/p>\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":64,\"absolute_position\":false},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"middle\",\"row\":11,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":91,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"mousewheelScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\",\"loop\":\"1\",\"spaceBetween\":0,\"captionsUnderSlides\":false,\"autoplaySpeed\":3000,\"autoplayDelay\":0,\"transitionSpeed\":300},\"carousel\":[{\"type\":\"img\",\"attid\":7824,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-blobtech-materialy-reklamowe-1-1.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-blobtech-materialy-reklamowe-1-1.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-blobtech-materialy-reklamowe-1-1-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-blobtech-materialy-reklamowe-1-1-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-blobtech-materialy-reklamowe-1-1-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-blobtech-materialy-reklamowe-1-1-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7709,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zestaw-materialow-reklamowych-dla-identyfikacji-szkolen-oze-yos.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zestaw-materialow-reklamowych-dla-identyfikacji-szkolen-oze-yos.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zestaw-materialow-reklamowych-dla-identyfikacji-szkolen-oze-yos-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zestaw-materialow-reklamowych-dla-identyfikacji-szkolen-oze-yos-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zestaw-materialow-reklamowych-dla-identyfikacji-szkolen-oze-yos-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/zestaw-materialow-reklamowych-dla-identyfikacji-szkolen-oze-yos-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":6637,\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/publikacje-do-identyfikacji-wizualnej-marki-poznan-coboru-yos.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/publikacje-do-identyfikacji-wizualnej-marki-poznan-coboru-yos.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/publikacje-do-identyfikacji-wizualnej-marki-poznan-coboru-yos-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/publikacje-do-identyfikacji-wizualnej-marki-poznan-coboru-yos-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/publikacje-do-identyfikacji-wizualnej-marki-poznan-coboru-yos-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/publikacje-do-identyfikacji-wizualnej-marki-poznan-coboru-yos-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":6922,\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/katalog-QOOD-rebranding-yos-studio-reklamowe.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/katalog-QOOD-rebranding-yos-studio-reklamowe.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/katalog-QOOD-rebranding-yos-studio-reklamowe-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/katalog-QOOD-rebranding-yos-studio-reklamowe-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/katalog-QOOD-rebranding-yos-studio-reklamowe-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/katalog-QOOD-rebranding-yos-studio-reklamowe-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":6766,\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/drukowane-materialy-reklamowe-do-identyfikacji-wilinski-yos-studio.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/drukowane-materialy-reklamowe-do-identyfikacji-wilinski-yos-studio.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/drukowane-materialy-reklamowe-do-identyfikacji-wilinski-yos-studio-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/drukowane-materialy-reklamowe-do-identyfikacji-wilinski-yos-studio-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/drukowane-materialy-reklamowe-do-identyfikacji-wilinski-yos-studio-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/drukowane-materialy-reklamowe-do-identyfikacji-wilinski-yos-stud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style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Initial visual identity<\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">Vectorization of the first designs eliminates those variants that will not stand up to the logo. Even before we meet with the client to present the result of the work, we verify conclusively that<strong> each logo design is unique and does not fit into the clich\\u00e9 patterns for the industry.<\\\/strong> The basis for the first concept of corporate identity are designed logos and inspiration boards (moodboards) prepared earlier. At this point, we make sure that the project is consistent with the strategy developed at the beginning. We deal with the<strong> scope of visual communication<\\\/strong> that the client asked for in the brief. Even if we only design a logo, we make sure that the identities can be later expanded to other areas <strong>(social media, letterheads, gadgets, signs, etc.)<\\\/strong>. The logo proposals that we want to show the client determine the style of the entire identity: colors, typography, embellishments, infographics. The corporate identity must be consistent in even the smallest detail, such as the footer font in a document or email, or the design of wrapping paper.<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":12,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":68,\"absolute_position\":false},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"middle\",\"row\":13,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":92,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"mousewheelScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\",\"loop\":\"1\",\"spaceBetween\":0,\"captionsUnderSlides\":false,\"autoplaySpeed\":3000,\"autoplayDelay\":0,\"transitionSpeed\":300},\"carousel\":[{\"type\":\"img\",\"attid\":7817,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-logotyp-sygnet-identyfikacja-wizualna-yos-studio.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-logotyp-sygnet-identyfikacja-wizualna-yos-studio.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-logotyp-sygnet-identyfikacja-wizualna-yos-studio-1024x1023.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-logotyp-sygnet-identyfikacja-wizualna-yos-studio-768x767.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-logotyp-sygnet-identyfikacja-wizualna-yos-studio-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-logotyp-sygnet-identyfikacja-wizualna-yos-studio-265x265.jpg\"},\"w\":1081,\"h\":1080,\"ar\":0.9990749306197965,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7825,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-kolorystyka.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-kolorystyka.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-kolorystyka-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-kolorystyka-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-kolorystyka-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-kolorystyka-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7826,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-liternictwo.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-liternictwo.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-liternictwo-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-liternictwo-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-liternictwo-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/system-identyfikacji-wizualnej-poznan-future-growth-liternictwo-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":5799,\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/identyfikacja-wizualna-poznanski-jarmark-swiateczny-fonty.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/identyfikacja-wizualna-poznanski-jarmark-swiateczny-fonty.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/identyfikacja-wizualna-poznanski-jarmark-swiateczny-fonty-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/identyfikacja-wizualna-poznanski-jarmark-swiateczny-fonty-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/identyfikacja-wizualna-poznanski-jarmark-swiateczny-fonty-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/identyfikacja-wizualna-poznanski-jarmark-swiateczny-fonty-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":7642,\"cont\":\"\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/typografia-yos-studio-monte-cassino.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/typografia-yos-studio-monte-cassino.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/typografia-yos-studio-monte-cassino-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/typografia-yos-studio-monte-cassino-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/typografia-yos-studio-monte-cassino-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/typografia-yos-studio-monte-cassino-265x265.png\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\"},{\"type\":\"img\",\"attid\":6825,\"cont\":\"\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/typografia-do-wydarzenia-poznan-beauty-vision-a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class=\\\"_tekstowy\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Consultation and final actions, corrections<\\\/span><\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">During <strong>consultations<\\\/strong> (or by email) we show the results of the work: logo variants (preferably in different configurations and sizes to best zimit the behavior of the logo in use), color range selected for the logo, stylistic means used and proposals for embellishments that will go on different materials, font variants and lettering shown by example (the font has to work not only with the logo itself, but with the entire visual identity), additional graphic creations and visuals (mock-ups). Graphic designers dream of statements: \\u201cDesign in point! I have no comments!\\u201d. Of course, it is known that the client, in order to feel that he identifies with his new logo, and that it communicates exactly what it is supposed to communicate, wants to add something from himself. Collaboration with representatives of different and interesting industries teaches us a lot, and we want its fruits to reflect that. Changes in design are inevitable, no matter how precisely we map the client's initial 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style=\\\"font-family: NAMU-Pro; font-size: 26px;\\\">Brandbook<\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_tekstowy\\\"><span style=\\\"font-weight: 400;\\\">Once the final version is approved, it's time for the brandbook. This stage is the final cleanup and systematization of the entire logo design. The brandbook resembles a kind of tutorial or manual. <strong>It works the same way, because it contains the graphic marks used (logo, logotype, symbol) and the rules for using them (such as protective field and allowed use, minimum size, color variants, etc.).<\\\/strong> In addition to the main graphic mark, the mark book defines the target typography (type, font size and its individual modifications), a unique color palette: dominant, complementary and alternative colors. (We provide color codes in CMYK, RGB and HEX systems)<strong>. The brandbook will also include a place for sample designs and how to assemble them<\\\/strong>. In the case of larger projects covering a wide range of services, the document is a bit more extensive and is called a corporate identity book.<\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":16,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":82,\"absolute_position\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":90,\"absolute_position\":false,\"dosync\":false},{\"type\":\"stack\",\"cont\":[{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center; line-height: 0.8;\\\"><span style=\\\"font-family: FONT-YOS-SOCIAL; font-size: 60px;\\\">Do you want to create a logo that perfectly reflects the character of your brand?<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":-1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":30,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Regular_0; font-size: 24px;\\\">We will guide you through the entire logo design process - from concept to final design that will distinguish your brand and attract attention.<\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":-1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":3,\"spacebelow\":\"7\",\"yvel\":1,\"push\":1,\"relid\":33,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Regular_0;\\\"><span style=\\\"font-size: 24px;\\\"> Let's talk:<\\\/span> <br \\\/><\\\/span> <span style=\\\"font-size: 60px;\\\"><a style=\\\"font-family: FONT-YOS-SOCIAL; text-decoration: none;\\\" href=\\\"tel:+48512715114\\\"> +48 512 715 114 <\\\/a><\\\/span> <br \\\/><br \\\/><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 26px; font-family: ApercuPro-Regular_0;\\\"><span style=\\\"font-size: 24px;\\\"> Send a brief to<\\\/span> <br \\\/><span style=\\\"font-size: 60px;\\\"><a style=\\\"font-family: FONT-YOS-SOCIAL; text-decoration: none;\\\" href=\\\"mailto:Biuro@yos-studio.com\\\"> Biuro@yos-studio.com <\\\/a><\\\/span> <br \\\/><\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":-1,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":3,\"yvel\":1,\"push\":0,\"relid\":35,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><a style=\\\"text-decoration: none;\\\" href=\\\"\\\/brief\\\/\\\"><span style=\\\"font-family: NAMU-1990;\\\">Send brief ID<\\\/span><\\\/a><\\\/p>\",\"align\":\"bottom\",\"row\":-1,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":42,\"classes\":\"primary-btn\",\"absolute_position\":false}],\"align\":\"top\",\"row\":18,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":\"10\",\"spacebelow\":\"10\",\"yvel\":1,\"push\":0,\"relid\":24,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_Text\\\" style=\\\"text-align: center; line-height: 1;\\\"><span style=\\\"letter-spacing: 0.03em; font-size: 23px; font-family: ApercuPro-Light_0;\\\">View our other 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