{"id":3369,"date":"2021-06-09T13:23:17","date_gmt":"2019-01-07T18:13:56","guid":{"rendered":"https:\/\/www.yos-studio.com\/numu-2\/"},"modified":"2024-07-02T13:51:11","modified_gmt":"2024-07-02T12:51:11","slug":"fyrtel","status":"publish","type":"post","link":"https:\/\/www.yos-studio.com\/en\/fyrtel\/","title":{"rendered":"Fyrtel Garbary &#8211; visual identity"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fyrtel Garbary - visual identity - YOS Studio graficzne Pozna\u0144 - Agencja graficzna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yos-studio.com\/en\/fyrtel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fyrtel Garbary - visual identity - YOS Studio graficzne Pozna\u0144 - Agencja graficzna\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yos-studio.com\/en\/fyrtel\/\" \/>\n<meta property=\"og:site_name\" content=\"YOS Studio graficzne Pozna\u0144 - Agencja graficzna\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YOS.studio\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T18:13:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T12:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yos-studio.com\/wp-content\/uploads\/2022\/03\/identyfikacja-wizualna-poznan-fyrtel-garbary-okladka.png\" \/>\n\t<meta property=\"og:image:width\" content=\"499\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"yos-studio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"yos-studio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yos-studio.com\/fyrtel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yos-studio.com\/fyrtel\/\"},\"author\":{\"name\":\"yos-studio\",\"@id\":\"https:\/\/www.yos-studio.com\/#\/schema\/person\/7012ea5fb80b950b9e75060fedb2d8d8\"},\"headline\":\"Fyrtel Garbary &#8211; visual identity\",\"datePublished\":\"2019-01-07T18:13:56+00:00\",\"dateModified\":\"2024-07-02T12:51:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.yos-studio.com\/fyrtel\/\"},\"wordCount\":16,\"publisher\":{\"@id\":\"https:\/\/www.yos-studio.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.yos-studio.com\/fyrtel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yos-studio.com\/wp-content\/uploads\/2022\/03\/identyfikacja-wizualna-poznan-fyrtel-garbary-okladka.png\",\"articleSection\":[\"Projects\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.yos-studio.com\/en\/fyrtel\/\",\"url\":\"https:\/\/www.yos-studio.com\/en\/fyrtel\/\",\"name\":\"Fyrtel Garbary - visual identity - YOS Studio graficzne Pozna\u0144 - Agencja graficzna\",\"isPartOf\":{\"@id\":\"https:\/\/www.yos-studio.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.yos-studio.com\/en\/fyrtel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.yos-studio.com\/fyrtel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.yos-studio.com\/wp-content\/uploads\/2022\/03\/identyfikacja-wizualna-poznan-fyrtel-garbary-okladka.png\",\"datePublished\":\"2019-01-07T18:13:56+00:00\",\"dateModified\":\"2024-07-02T12:51:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.yos-studio.com\/en\/fyrtel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[[\"https:\/\/www.yos-studio.com\/en\/fyrtel\/\"]]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.yos-studio.com\/en\/fyrtel\/#primaryimage\",\"url\":\"https:\/\/www.yos-studio.com\/wp-content\/uploads\/2022\/03\/identyfikacja-wizualna-poznan-fyrtel-garbary-okladka.png\",\"contentUrl\":\"https:\/\/www.yos-studio.com\/wp-content\/uploads\/2022\/03\/identyfikacja-wizualna-poznan-fyrtel-garbary-okladka.png\",\"width\":499,\"height\":374,\"caption\":\"Grafika zaprojektowana z my\u015bl\u0105 o kampanii dla Frytel Garbary. 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font-size: 52px; color: #ffffff;\\\">Fyrtel Garbary<\\\/span><\\\/h1><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p style=\\\"text-align: center;\\\">\\u00a0<\\\/p><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px;\\\"><strong>Our work:<\\\/strong> visual communication strategy, corporate identity system, logotype, symbol, advertising illustrations, templates for printed advertising materials, templates for social media graphics<span style=\\\"font-family: ApercuPro-Regular_0;\\\"><br \\\/><\\\/span><\\\/span><\\\/h3><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px;\\\"><strong>Time frame:<\\\/strong> <span style=\\\"font-family: ApercuPro-Regular_0;\\\">2021<\\\/span><\\\/span><\\\/h3>\",\"align\":\"middle\",\"row\":0,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":4,\"frameOverflow\":\"\",\"absolute_position\":true},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta.png\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":667,\"attid\":4443,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta-512x722.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta-265x373.png\"},\"w\":767,\"h\":1081,\"ar\":1.409387222946545,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">BRAND<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\">Under the name Fyrtel Garbary is a community made up of residents engaged in both activist and promotional activities for the benefit of Poznan's Garbary.<\\\/h3><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"middle\",\"row\":1,\"col\":7,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":10,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna.png\",\"align\":\"top\",\"row\":1,\"col\":16,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":1406,\"attid\":4444,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna-512x721.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna-265x373.png\"},\"w\":768,\"h\":1081,\"ar\":1.4075520833333333,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary.png\",\"align\":\"top\",\"row\":2,\"col\":5,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":5,\"relid\":668,\"attid\":4445,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-1280x333.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-1024x267.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-768x200.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-512x133.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-265x69.png\"},\"w\":1854,\"h\":483,\"ar\":0.2605177993527508,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">LOGOTHYPE<\\\/span><\\\/h2><h3 class=\\\"_h3\\\">was designed using simple and clear typography, which is intended to express the urban character.<\\\/h3>\",\"align\":\"middle\",\"row\":3,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":5,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"align\":\"top\",\"row\":3,\"col\":12,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":747,\"attid\":4446,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1280x840.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1024x672.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-768x504.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-512x336.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-265x174.png\"},\"w\":1652,\"h\":1084,\"ar\":0.6561743341404358,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">SYMBOL<\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><span style=\\\"font-weight: 400;\\\">\\\"G\\\" with a characteristic hand referring to the local community is meant in this way to show the activity in a friendly environment for the benefit of the community. In addition, depending on the departments that the initiative deals with, a different attribute appears in the hand, referring to the specific themes of the activities.<\\\/span><\\\/h3>\",\"align\":\"middle\",\"row\":4,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":748,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"align\":\"top\",\"row\":4,\"col\":13,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":1407,\"attid\":4447,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1280x1280.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-265x265.png\"},\"w\":1921,\"h\":1921,\"ar\":1,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00.png\",\"align\":\"top\",\"row\":5,\"col\":0,\"colspan\":22,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2552,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":true,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja.mp4\",\"filename\":\"fyrtel_animacja.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-265x149.png\"},\"imgar\":0.5625,\"mp4attid\":3375,\"imgh\":1080,\"imgw\":1920,\"imgattid\":3376,\"controlsDisabled\":\"disabled\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary.png\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":22,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":749,\"attid\":4448,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary-1280x214.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary-1024x171.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary-768x128.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary-512x86.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/sybole-system-identyfikacji-wizualnej-poznan-fyrtel-garbary-265x44.png\"},\"w\":1919,\"h\":321,\"ar\":0.167274622199062,\"alt\":\"\",\"dosync\":false,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">TYPOPRAPHY AND COLOUR SCHEME<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">the basic colour is green, and a complementary colour palette has been composed to highlight the theme of the activity. Moreover, we have chosen two fonts for communication: the first one is simple, legible and urban, while the second one is more friendly, illustrative and more human.<\\\/span><\\\/h3><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\">\\u00a0<\\\/p>\",\"align\":\"top\",\"row\":7,\"col\":7,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":2,\"yvel\":1,\"push\":7,\"relid\":47,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan.png\",\"align\":\"top\",\"row\":8,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":5,\"yvel\":1,\"push\":1,\"relid\":674,\"attid\":4449,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan-768x691.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan-512x461.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan-265x239.png\"},\"w\":771,\"h\":694,\"ar\":0.9001297016861219,\"alt\":\"\",\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary.png\",\"align\":\"middle\",\"row\":8,\"col\":9,\"colspan\":13,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":5,\"yvel\":1,\"push\":1,\"relid\":673,\"attid\":4450,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-1280x484.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-1024x387.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-768x290.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-512x194.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-265x100.png\"},\"w\":1836,\"h\":694,\"ar\":0.3779956427015251,\"alt\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">ILLUSTRATIONS<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">shows representatives of a given category, in which six different themes are distinguished. The main elements of the identity are black and white cartoon illustrations of characters on coloured backgrounds, depicting residents, craftsmen, artists, entrepreneurs, tourists and local cooks.<\\\/span><\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">ICONS<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">In addition, simple, cartoon icons have been designed to complement the communication. 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class=\\\"_h1_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-family: NAMU-1960; font-size: 52px; color: #ffffff;\\\">Fyrtel Garbary<\\\/span><\\\/h1><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p style=\\\"text-align: center;\\\">\\u00a0<\\\/p><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px;\\\"><strong>Our work:<\\\/strong> visual communication strategy, corporate identity system, logotype, symbol, advertising illustrations, templates for printed advertising materials, templates for social media graphics<span style=\\\"font-family: ApercuPro-Regular_0;\\\"><br \\\/><\\\/span><\\\/span><\\\/h3><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px;\\\"><strong>Time frame:<\\\/strong> <span style=\\\"font-family: ApercuPro-Regular_0;\\\">2021<\\\/span><\\\/span><\\\/h3>\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":11,\"offsetx\":5,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta.png\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":667,\"attid\":4443,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta-512x722.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-kobieta-265x373.png\"},\"w\":767,\"h\":1081,\"ar\":1.409387222946545,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna.png\",\"align\":\"bottom\",\"row\":1,\"col\":7,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":1406,\"attid\":4444,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna-512x721.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kreacja-graficzna-fyrtel-www-fyrtel-garbary-poznan-mezczyzna-265x373.png\"},\"w\":768,\"h\":1081,\"ar\":1.4075520833333333,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">BRAND<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\">Under the name Fyrtel Garbary is a community made up of residents engaged in both activist and promotional activities for the benefit of Poznan's Garbary.<\\\/h3><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":2,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":10,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary.png\",\"align\":\"bottom\",\"row\":3,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":668,\"attid\":4445,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-1280x333.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-1024x267.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-768x200.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-512x133.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/projekt-ikony-fyrtel-garbary-265x69.png\"},\"w\":1854,\"h\":483,\"ar\":0.2605177993527508,\"alt\":\"\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">LOGOTHYPE<\\\/span><\\\/h2><h3 class=\\\"_h3\\\">was designed using simple and clear typography, which is intended to express the urban character.<\\\/h3>\",\"align\":\"bottom\",\"row\":4,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":5,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"align\":\"bottom\",\"row\":5,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":747,\"attid\":4446,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1280x840.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1024x672.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-768x504.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-512x336.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/logo-identyfikacja-wizualna-Fyrtel-Garbary-poznan-265x174.png\"},\"w\":1652,\"h\":1084,\"ar\":0.6561743341404358,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">SYMBOL<\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><span style=\\\"font-weight: 400;\\\">\\\"G\\\" with a characteristic hand referring to the local community is meant in this way to show the activity in a friendly environment for the benefit of the community. In addition, depending on the departments that the initiative deals with, a different attribute appears in the hand, referring to the specific themes of the activities.<\\\/span><\\\/h3>\",\"align\":\"bottom\",\"row\":6,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":748,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"align\":\"bottom\",\"row\":7,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1407,\"attid\":4447,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1280x1280.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/symbol-identyfikacja-wizualna-Fyrtel-Garbary-poznan-265x265.png\"},\"w\":1921,\"h\":1921,\"ar\":1,\"alt\":\"\"},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00.png\",\"align\":\"bottom\",\"row\":8,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":2552,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":true,\"playicon\":false,\"ar\":0.5625,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":1920,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja.mp4\",\"filename\":\"fyrtel_animacja.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/fyrtel_animacja00-265x149.png\"},\"imgar\":0.5625,\"mp4attid\":3375,\"imgh\":1080,\"imgw\":1920,\"imgattid\":3376,\"controlsDisabled\":\"disabled\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">TYPOPRAPHY AND COLOUR SCHEME<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">the basic colour is green, and a complementary colour palette has been composed to highlight the theme of the activity. Moreover, we have chosen two fonts for communication: the first one is simple, legible and urban, while the second one is more friendly, illustrative and more human.<\\\/span><\\\/h3><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\">\\u00a0<\\\/p>\",\"align\":\"top\",\"row\":9,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":10,\"spacebelow\":10,\"yvel\":1,\"push\":1,\"relid\":47},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan.png\",\"align\":\"bottom\",\"row\":10,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":674,\"attid\":4449,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan-768x691.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan-512x461.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/dobor-kolorystyk-do-systemu-identyfikacji-wizualnej-poznan-265x239.png\"},\"w\":771,\"h\":694,\"ar\":0.9001297016861219,\"alt\":\"\",\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary.png\",\"align\":\"top\",\"row\":11,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":5,\"yvel\":1,\"push\":0,\"relid\":673,\"attid\":4450,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-1280x484.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-1024x387.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-768x290.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-512x194.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/kolorystyka-systemu-identyfikacji-wizualnej-poznan-fytel-garbary-265x100.png\"},\"w\":1836,\"h\":694,\"ar\":0.3779956427015251,\"alt\":\"\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">ILLUSTRATIONS<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">shows representatives of a given category, in which six different themes are distinguished. The main elements of the identity are black and white cartoon illustrations of characters on coloured backgrounds, depicting residents, craftsmen, artists, entrepreneurs, tourists and local cooks.<\\\/span><\\\/h3><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">ICONS<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">In addition, simple, cartoon icons have been designed to complement the communication. In this way, they can be used in infographics and maps, 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class=\\\"_h2_namu\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">IDENTYFICATION<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">allows for efficient and consistent preparation of promotional materials and graphics for the network. 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