{"id":3296,"date":"2021-05-21T13:48:50","date_gmt":"2019-01-07T18:13:56","guid":{"rendered":"https:\/\/www.yos-studio.com\/numu-2\/"},"modified":"2024-03-22T12:15:12","modified_gmt":"2024-03-22T11:15:12","slug":"okraglak","status":"publish","type":"post","link":"https:\/\/www.yos-studio.com\/en\/okraglak\/","title":{"rendered":"Okr\u0105glak &#8211; large format advertising illustration &#8211; outdoor"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Okr\u0105glak - large format advertising illustration - outdoor - YOS Studio graficzne Pozna\u0144 - Agencja graficzna<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yos-studio.com\/en\/okraglak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Okr\u0105glak - large format advertising illustration - outdoor - YOS Studio graficzne Pozna\u0144 - Agencja graficzna\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.yos-studio.com\/en\/okraglak\/\" \/>\n<meta property=\"og:site_name\" content=\"YOS Studio graficzne Pozna\u0144 - Agencja graficzna\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YOS.studio\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-07T18:13:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T11:15:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.yos-studio.com\/wp-content\/uploads\/2022\/03\/projekt-witryny-poznan-okraglak-okladka-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"499\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"yos-studio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"yos-studio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.yos-studio.com\/okraglak\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.yos-studio.com\/okraglak\/\"},\"author\":{\"name\":\"yos-studio\",\"@id\":\"https:\/\/www.yos-studio.com\/#\/schema\/person\/7012ea5fb80b950b9e75060fedb2d8d8\"},\"headline\":\"Okr\u0105glak &#8211; 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The former seat of the Universal Department Store \\\"Okr\\u0105glak\\\", which for over 60 years has accompanied the residents of Poznan, co-creating the modern urban fabric. \\\"Okr\\u0105glak\\\", built in 1948-1954, was designed by Marek Leykman.<\\\/span><\\\/h3><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"top\",\"row\":1,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":6,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":10,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1.jpg\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":22,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":587,\"attid\":4470,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1-1280x855.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1-1024x684.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1-768x513.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1-512x342.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/wyklejenie-witryny-okraglaka-poznan-ilustracje-reklamowe-realizacja-4-1-265x177.jpg\"},\"w\":1920,\"h\":1282,\"ar\":0.6677083333333333,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">PRINCIPLES<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>The aim of the project was to advertise to generate interest in the building itself and, above all, to present the possibility of leasing office and retail space. The design had to respect the surroundings and fit into the architectural rhythm of the building. The creations were supposed to be characterised by style and elegance. We had eight modules to develop, divided into three panes.<\\\/span><\\\/h3>\",\"align\":\"middle\",\"row\":3,\"col\":2,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":5},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracja-reklamowa-poznan-okraglak-perfumeria.png\",\"align\":\"top\",\"row\":3,\"col\":12,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":667,\"attid\":4466,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracja-reklamowa-poznan-okraglak-perfumeria.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracja-reklamowa-poznan-okraglak-perfumeria-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracja-reklamowa-poznan-okraglak-perfumeria-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracja-reklamowa-poznan-okraglak-perfumeria-265x265.png\"},\"w\":960,\"h\":960,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-biuro-poznan-wyklejenie-witryn.jpeg\",\"align\":\"top\",\"row\":4,\"col\":1,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":584,\"attid\":4467,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-biuro-poznan-wyklejenie-witryn.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-biuro-poznan-wyklejenie-witryn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-biuro-poznan-wyklejenie-witryn-265x265.jpeg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-ksiegarnia-poznan-wyklejenie-witryn.jpg\",\"align\":\"top\",\"row\":4,\"col\":6,\"colspan\":4,\"offsetx\":1,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":585,\"attid\":4458,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-ksiegarnia-poznan-wyklejenie-witryn.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-ksiegarnia-poznan-wyklejenie-witryn-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-ksiegarnia-poznan-wyklejenie-witryn-265x265.jpg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-moda-poznan-wyklejenie-witryn.jpg\",\"align\":\"top\",\"row\":4,\"col\":12,\"colspan\":4,\"offsetx\":-1,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":586,\"attid\":4460,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-moda-poznan-wyklejenie-witryn.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-moda-poznan-wyklejenie-witryn-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-moda-poznan-wyklejenie-witryn-265x265.jpg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-restauracja-poznan-wyklejenie-witryn.jpg\",\"align\":\"top\",\"row\":4,\"col\":17,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":589,\"attid\":4462,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-restauracja-poznan-wyklejenie-witryn.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-restauracja-poznan-wyklejenie-witryn-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-restauracja-poznan-wyklejenie-witryn-265x265.jpg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">CONCEPT<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>In response to the client's needs, we jointly decided on creations based on the art deco style characterised by elegant, geometric ornaments and silhouettes of people with elongated proportions. To make the project harmonise with the roundhouse, we decided to use a grey scale. To maintain visibility from the inside, we used the OneWayVision grid.<br \\\/><\\\/span><\\\/h3>\",\"align\":\"top\",\"row\":5,\"col\":7,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":7,\"relid\":46,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-cafe-poznan-wyklejenie-witryn.jpeg\",\"align\":\"top\",\"row\":6,\"col\":1,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":605,\"attid\":4468,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-cafe-poznan-wyklejenie-witryn.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-cafe-poznan-wyklejenie-witryn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-cafe-poznan-wyklejenie-witryn-265x265.jpeg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-kwiaciarnia-poznan-wyklejenie-witryn.jpg\",\"align\":\"top\",\"row\":6,\"col\":6,\"colspan\":4,\"offsetx\":1,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":606,\"attid\":4459,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-kwiaciarnia-poznan-wyklejenie-witryn.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-kwiaciarnia-poznan-wyklejenie-witryn-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-kwiaciarnia-poznan-wyklejenie-witryn-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-kwiaciarnia-poznan-wyklejenie-witryn-265x265.jpg\"},\"w\":960,\"h\":960,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-perfumeria-poznan-wyklejenie-witryn.jpeg\",\"align\":\"top\",\"row\":6,\"col\":12,\"colspan\":4,\"offsetx\":-1,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":607,\"attid\":4461,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-perfumeria-poznan-wyklejenie-witryn.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-perfumeria-poznan-wyklejenie-witryn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-perfumeria-poznan-wyklejenie-witryn-265x265.jpeg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-sklep-muzyczny-poznan-wyklejenie-witryn.jpeg\",\"align\":\"top\",\"row\":6,\"col\":17,\"colspan\":4,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":608,\"attid\":4463,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-sklep-muzyczny-poznan-wyklejenie-witryn.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-sklep-muzyczny-poznan-wyklejenie-witryn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/okraglak-pattern-sklep-muzyczny-poznan-wyklejenie-witryn-265x265.jpeg\"},\"w\":540,\"h\":540,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\"><span style=\\\"font-weight: 400;\\\">CREATION<\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><br \\\/>Each module is based on a different theme:<br \\\/>- Florist<br \\\/>- Bookshop<br \\\/>- Music shop<br \\\/>- Caf\\u00e9<br \\\/>- Restaurant<br \\\/>- Estate agency<br \\\/>- Perfumery<br \\\/>- Boutique(Fashion)<\\\/h3><h3 class=\\\"_h3\\\">For each of them we have prepared illustrations depicting moments of everyday life, people relaxing, at work or enjoying a meal together. For each depicted scene we have prepared unique thematic patterning referring to art deco stylistics, completing the whole composition.<\\\/h3><p 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class=\\\"_h2\\\"><span style=\\\"font-weight: 400;\\\">PROCESS<br \\\/><\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>We started the work with conceptual drawings that allowed us to choose the style and theme for the specific modules. After accepting the direction, we presented the designs in visualisations to illustrate how the projects would look in urban space. Throughout the implementation process we maintained constant contact with the client allowing for smooth design, consultation and approval processes. After completing all graphic designs, we ordered test prints to be 100% sure of the print quality. 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class=\\\"_h1\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 52px;\\\">O<span style=\\\"font-family: NAMU-1910;\\\">k<\\\/span>r\\u0105<span style=\\\"font-family: NAMU-1600;\\\">g<\\\/span>l<span style=\\\"font-family: NAMU-1960;\\\">a<\\\/span>k<\\\/span><\\\/h1><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><h2 class=\\\"_h2\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px;\\\"><span style=\\\"font-family: ApercuPro-Regular_0;\\\"><strong>Client:<\\\/strong> Okr\\u0105glak \\\/ MVGM Property Management Poland \\\/ Sharow Capital \\\/ Savills<br \\\/><strong>Our work:<\\\/strong> Advertising design for window cladding of the building<br \\\/><strong>Time frame:<\\\/strong> 2021<\\\/span><\\\/span><\\\/h2>\",\"align\":\"middle\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"frameOverflow\":\"\"},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_doanim.jpg\",\"align\":\"top\",\"row\":1,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1612,\"autoplay\":true,\"loop\":true,\"mute\":true,\"muteDisabled\":\"disabled\",\"controls\":false,\"playpauseonclick\":true,\"playicon\":false,\"ar\":1.125,\"unmutebutton\":false,\"unmuteButtonStyle\":1,\"unmutebuttonDisabled\":\"\",\"h\":1080,\"w\":960,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/animacja_okra\\u0328glak_2.mp4\",\"filename\":\"animacja_okra\\u0328glak_2.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_doanim.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_doanim-768x864.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_doanim-512x576.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_doanim-265x298.jpg\"},\"imgar\":1.125,\"mp4attid\":3324,\"controlsDisabled\":\"disabled\",\"imgh\":1080,\"imgw\":960,\"imgattid\":3354,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P.jpg\",\"align\":\"bottom\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":587,\"attid\":3343,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P-1280x855.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P-1024x684.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P-768x513.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P-512x342.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_zdje\\u0328cie_3_P-265x177.jpg\"},\"w\":1920,\"h\":1282,\"ar\":0.6677083333333333,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><h2 class=\\\"_h2\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">BUILDING<br \\\/><\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>A unique office building, a pearl of Polish modernism, a symbol of Pozna\\u0144. The former seat of the Universal Department Store \\\"Okr\\u0105glak\\\", which for over 60 years has accompanied the residents of Poznan, co-creating the modern urban fabric. \\\"Okr\\u0105glak\\\", built in 1948-1954, was designed by Marek Leykman.<\\\/span><\\\/h3><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"top\",\"row\":3,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":10,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">PRINCIPLES<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>The aim of the project was to advertise to generate interest in the building itself and, above all, to present the possibility of leasing office and retail space. The design had to respect the surroundings and fit into the architectural rhythm of the building. The creations were supposed to be characterised by style and elegance. We had eight modules to develop, divided into three panes.<\\\/span><\\\/h3>\",\"align\":\"top\",\"row\":4,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":5},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria.png\",\"align\":\"bottom\",\"row\":5,\"col\":3,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":3,\"relid\":667,\"attid\":3298,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria-1280x1280.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_postac_perfumeria-265x265.png\"},\"w\":1920,\"h\":1920,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_biuro_PATTERN-mn.jpeg\",\"align\":\"top\",\"row\":6,\"col\":0,\"colspan\":5,\"offsetx\":4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":584,\"attid\":3364,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_biuro_PATTERN-mn.jpeg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_biuro_PATTERN-mn-1024x1024.jpeg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_biuro_PATTERN-mn-768x768.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_biuro_PATTERN-mn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_biuro_PATTERN-mn-265x265.jpeg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_PATTERN_kw-copy.jpg\",\"align\":\"top\",\"row\":6,\"col\":7,\"colspan\":5,\"offsetx\":-4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":585,\"attid\":3347,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_PATTERN_kw-copy.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_PATTERN_kw-copy-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_PATTERN_kw-copy-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_PATTERN_kw-copy-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_ksie\\u0328garnia_PATTERN_kw-copy-265x265.jpg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_moda_PATTERN.jpg\",\"align\":\"top\",\"row\":7,\"col\":0,\"colspan\":5,\"offsetx\":4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":586,\"attid\":3320,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_moda_PATTERN.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_moda_PATTERN-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_moda_PATTERN-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_moda_PATTERN-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_moda_PATTERN-265x265.jpg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_restauracja_PATTERN.jpg\",\"align\":\"top\",\"row\":7,\"col\":7,\"colspan\":5,\"offsetx\":-4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":589,\"attid\":3321,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_restauracja_PATTERN.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_restauracja_PATTERN-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_restauracja_PATTERN-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_restauracja_PATTERN-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_restauracja_PATTERN-265x265.jpg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">CONCEPT<\\\/span><\\\/h2><h3 class=\\\"_h3\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>In response to the client's needs, we jointly decided on creations based on the art deco style characterised by elegant, geometric ornaments and silhouettes of people with elongated proportions. To make the project harmonise with the roundhouse, we decided to use a grey scale. To maintain visibility from the inside, we used the OneWayVision grid.<br \\\/><\\\/span><\\\/h3>\",\"align\":\"top\",\"row\":8,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":46,\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_cafe_PATTERN-copy-mn.jpeg\",\"align\":\"top\",\"row\":9,\"col\":0,\"colspan\":5,\"offsetx\":4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":605,\"attid\":3363,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_cafe_PATTERN-copy-mn.jpeg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_cafe_PATTERN-copy-mn-1024x1024.jpeg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_cafe_PATTERN-copy-mn-768x768.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_cafe_PATTERN-copy-mn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_cafe_PATTERN-copy-mn-265x265.jpeg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy.jpg\",\"align\":\"bottom\",\"row\":9,\"col\":7,\"colspan\":5,\"offsetx\":-4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":606,\"attid\":3304,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy-1280x1280.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy-1024x1024.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy-768x768.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy-512x512.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_kwiaciarnia_PATTERN-copy-265x265.jpg\"},\"w\":1920,\"h\":1920,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_sklep_muzyczny_PATTERN-copy-mn.jpeg\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":5,\"offsetx\":4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":608,\"attid\":3361,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_sklep_muzyczny_PATTERN-copy-mn.jpeg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_sklep_muzyczny_PATTERN-copy-mn-1024x1024.jpeg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_sklep_muzyczny_PATTERN-copy-mn-768x768.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_sklep_muzyczny_PATTERN-copy-mn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_sklep_muzyczny_PATTERN-copy-mn-265x265.jpeg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_perfumeria_PATTERN-copy-mn.jpeg\",\"align\":\"bottom\",\"row\":10,\"col\":7,\"colspan\":5,\"offsetx\":-4,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":2,\"relid\":607,\"attid\":3362,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_perfumeria_PATTERN-copy-mn.jpeg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_perfumeria_PATTERN-copy-mn-1024x1024.jpeg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_perfumeria_PATTERN-copy-mn-768x768.jpeg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_perfumeria_PATTERN-copy-mn-512x512.jpeg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/okra\\u0328glak_perfumeria_PATTERN-copy-mn-265x265.jpeg\"},\"w\":1080,\"h\":1080,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"classes\":\"no-animation\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\"><span style=\\\"font-weight: 400;\\\">CREATION<\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><br \\\/>Each module is based on a different theme:<br \\\/>- Florist<br \\\/>- Bookshop<br \\\/>- Music shop<br \\\/>- Caf\\u00e9<br \\\/>- Restaurant<br \\\/>- Estate agency<br \\\/>- Perfumery<br \\\/>- Boutique(Fashion)<\\\/h3><h3 class=\\\"_h3\\\">For each of them we have prepared illustrations depicting moments of everyday life, people relaxing, at work or enjoying a meal together. For each depicted scene we have prepared unique thematic patterning referring to art deco stylistics, completing the whole composition.<\\\/h3><p 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class=\\\"_h2\\\"><span style=\\\"font-weight: 400;\\\">PROCESS<br \\\/><\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>We started the work with conceptual drawings that allowed us to choose the style and theme for the specific modules. After accepting the direction, we presented the designs in visualisations to illustrate how the projects would look in urban space. Throughout the implementation process we maintained constant contact with the client allowing for smooth design, consultation and approval processes. After completing all graphic designs, we ordered test prints to be 100% sure of the print quality. Before commissioning the project for realisation, we consulted the editors and prepared the production files accordingly, together with the guidelines for the contractors.<br \\\/><\\\/span><\\\/h3><p class=\\\"_Text\\\">\\u00a0<\\\/p>\",\"align\":\"top\",\"row\":16,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":6151},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak.png\",\"align\":\"top\",\"row\":17,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1165,\"attid\":4486,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak-1280x855.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak-1024x684.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak-768x513.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak-512x342.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/oklejenie-witryn-sklepowych-poznan-okraglak-265x177.png\"},\"w\":1920,\"h\":1282,\"ar\":0.6677083333333333,\"alt\":\"\",\"classes\":\"no-animation\"},{\"type\":\"text\",\"cont\":\"<h2 class=\\\"_h2\\\"><span style=\\\"font-weight: 400;\\\">EFFECT<br \\\/><\\\/span><\\\/h2><h3 class=\\\"_h3\\\"><span style=\\\"font-weight: 400;\\\"><br \\\/>The final effect of the realised project delights even more than on visualisation. The advertisement and the building catch the eye while respecting the surrounding public space, which has become even more interesting thanks to our projects.<br \\\/><\\\/span><\\\/h3><p 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