{"id":2130,"date":"2020-08-26T08:34:21","date_gmt":"2019-01-07T18:13:56","guid":{"rendered":"https:\/\/www.yos-studio.com\/numu-2\/"},"modified":"2024-12-23T16:57:23","modified_gmt":"2024-12-23T15:57:23","slug":"sendal","status":"publish","type":"post","link":"https:\/\/www.yos-studio.com\/en\/sendal\/","title":{"rendered":"Sendal -Rebranding – illustrated packaging"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"\nSendal -Rebranding - illustrated packaging - YOS Studio graficzne Pozna\u0144 - Agencja graficzna<\/title>\n<meta name=\"description\" content=\"Wykonali\u015bmy kompleksow\u0105 identyfikacj\u0119 wizualn\u0105 dla marki Sendal, obejmuj\u0105c\u0105 logo, materia\u0142y reklamowe i strategi\u0119 komunikacji.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yos-studio.com\/en\/sendal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sendal -Rebranding - 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We refreshed the image of the brand by designing a new version of packaging.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"top\",\"row\":1,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":10,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":10,\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan.png\",\"align\":\"top\",\"row\":2,\"col\":0,\"colspan\":22,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":5,\"yvel\":1,\"push\":0,\"relid\":684,\"attid\":4574,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan-1920x929.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan-1280x620.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan-1024x496.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan-768x372.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan-512x248.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/ilustracje-reklamamowe-do-katalogu-gastronomicznego-sendal-pierogi-poznan-265x128.png\"},\"w\":2560,\"h\":1239,\"ar\":0.483984375,\"alt\":\"\",\"dosync\":false,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Bold_0;\\\">PACKAGING<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We wanted to emphasize the main advantages of Sendal products, i.e. simple composition, high quality and local ingredients. For this reason, we presented different concepts of packaging, and then created our own iconography, which clearly shows the characteristics of the products. We also placed handwritten illustrations on the labels, illustrating the specificity of the 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class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Bold_0;\\\">COLOUR SCHEME<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">We paid a lot of attention to the colors, which were used to mark specific flavors - and so vegetarian dumplings appear in shades of green, and meat dumplings in red. 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style=\\\"text-align: center;\\\"><span style=\\\"font-family: NAMU-Pro; font-size: 52px;\\\">Sendal<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 18px; font-family: ApercuPro-Light_0;\\\"><strong>Sector:<\\\/strong> food<\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-size: 18px; font-family: ApercuPro-Light_0;\\\"><strong>Scope:<\\\/strong> illustrations, label design, sales flyers, posters, product visual identity<br \\\/><\\\/span><\\\/p><p style=\\\"text-align: center;\\\">\\u00a0<\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-family: ApercuPro-Light_0;\\\"><strong>Year:<\\\/strong> 2020<\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":0,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><div class=\\\"page\\\" title=\\\"Page 5\\\"><div class=\\\"section\\\"><div class=\\\"layoutArea\\\"><p class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Bold_0;\\\">BRAND<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-family: ApercuPro-Light_0;\\\">Sendal is a company with traditions, which produce dumplings and ready-made lunch dishes. We refreshed the image of the brand by designing a new version of packaging.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":5,\"yvel\":1,\"push\":1,\"relid\":10,\"frameOverflow\":\"\",\"absolute_position\":false},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sendal-w-kwadracie-10.png\",\"align\":\"bottom\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":684,\"attid\":2386,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sendal-w-kwadracie-10.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sendal-w-kwadracie-10-1024x1024.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sendal-w-kwadracie-10-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sendal-w-kwadracie-10-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/sendal-w-kwadracie-10-265x265.png\"},\"w\":1081,\"h\":1081,\"ar\":1,\"alt\":\"\",\"frameOverflow\":\"\",\"dosync\":false,\"absolute_position\":false},{\"type\":\"text\",\"cont\":\"<p class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">PACKAGING<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">We wanted to emphasize the main advantages of Sendal products, i.e. simple composition, high quality and local ingredients. For this reason, we presented different concepts of packaging, and then created our own iconography, which clearly shows the characteristics of the products. We also placed handwritten illustrations on the labels, illustrating the specificity of the 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class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">COLOUR SCHEME<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">We paid a lot of attention to the colors, which were used to mark specific flavors - and so vegetarian dumplings appear in shades of green, and meat dumplings in red. 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