{"id":1131,"date":"2019-12-02T17:18:54","date_gmt":"2019-01-07T18:13:56","guid":{"rendered":"https:\/\/www.yos-studio.com\/park-2\/"},"modified":"2021-04-29T16:47:27","modified_gmt":"2021-04-29T15:47:27","slug":"multimedia","status":"publish","type":"post","link":"https:\/\/www.yos-studio.com\/en\/multimedia\/","title":{"rendered":"Culture Park"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"yoast_head":"\nCulture Park - YOS Studio graficzne Pozna\u0144 - Agencja graficzna<\/title>\n<meta name=\"description\" content=\"Poznaj dobre przyk\u0142ady multimedialnych rozwi\u0105za\u0144 zaprojektowanych przez Studio YOS dla instytucji kulturalnych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yos-studio.com\/en\/multimedia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture Park - 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It proceeded in two ways: virtually and in reality. The key issue was to develop the Cultural Park brand and promoting good design practices in the field.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"middle\",\"row\":1,\"col\":7,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":3,\"spacebelow\":0,\"yvel\":1,\"push\":7,\"relid\":14,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-family: DidotElder-Display; font-size: 52px; color: #ffffff;\\\">Culture Park<\\\/span><\\\/p><p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><p style=\\\"text-align: center;\\\">\\u00a0<\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-size: 14px; color: #ffffff;\\\">Client: The Office of the City Conservator of Monuments in Pozna\\u0144<\\\/span><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px; color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">Our work: a communication strategy, a media plan, a schedule of activities, managing <br \\\/>social media site, promotion on the media, information materials, advertising gadgets,<br \\\/>accompanying events, photo and video coverage, a laser show, consultations <br \\\/>with entrepreneurs, workshops for children, an exhibition<\\\/span><\\\/span><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px; color: #ffffff;\\\">Time frame: <span style=\\\"font-family: ApercuPro-Regular_0;\\\">2018-2019<\\\/span><\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":3,\"col\":0,\"colspan\":9,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":4,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\"><span style=\\\"color: #243588;\\\">VISUAL IDENTITY<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #243588;\\\">The identity of the Cultural Park was developed together with the B\\u0119karty studio. The logo was designed using the style of linear illustrations.The same theme was also used in promotional materials on the internet. Typography and key colors were chosen. Less is more - said Ludwig Mies van der Rohe. Important guidelines for us were the consistency and readability of the message.<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><br \\\/><br 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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\"><span style=\\\"color: #243588;\\\">VISUAL IDENTITY<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #243588;\\\">The identity of the Cultural Park was developed together with the B\\u0119karty studio. The logo was designed using the style of linear illustrations.The same theme was also used in promotional materials on the internet. Typography and key colors were chosen. Less is more - said Ludwig Mies van der Rohe. Important guidelines for us were the consistency and readability of the message.<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><br \\\/><br 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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">MODULE<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Pozna\\u0144.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":6,\"col\":11,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":11,\"relid\":4109},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">MODULE<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Pozna\\u0144.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"middle\",\"row\":8,\"col\":1,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":2116,\"frameOverflow\":\"\"},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"middle\",\"row\":8,\"col\":9,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":9,\"relid\":5224,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\"},\"carousel\":[{\"type\":\"img\",\"attid\":1367,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1282,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/0-puzle-ekran-startowy-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1366,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/PUZZLE_23_02_poziom-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1369,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_3-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1368,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/zegary-poziome_1-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1372,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/MANUSKRYPTY_04.03.19_narz\\u0119dzia-pisarskie-265x149.png\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1373,\"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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">MODULE<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of 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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">MODULE<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of 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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">MODULE<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of Pozna\\u0144.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"middle\",\"row\":11,\"col\":13,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":13,\"relid\":5600},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">MODULE<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #243588;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the 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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">SOCIAL MEDIA<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">When designing the visual identity, its versatility was crucial. By versatility, we mean the possibility of application in various types of media. We designed a Facebook profile picture and background animation that symbolically contained the main ideas of the project. We chose and developed a uniform style for all the presented photographs, graphics, and infographics with special characteristics for each type of posts on Facebook.<\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"middle\",\"row\":15,\"col\":1,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":6,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":7,\"dosync\":false},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"middle\",\"row\":15,\"col\":7,\"colspan\":15,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":14275,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\"},\"carousel\":[{\"type\":\"img\",\"attid\":1379,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_lewy-265x149.jpg\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1380,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_7_prawy-265x149.jpg\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1381,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-scaled.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-scaled.jpg\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-3200x900.jpg\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-2560x720.jpg\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-1920x540.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-1280x360.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-1024x288.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-768x216.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-512x144.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/wally_interface-265x75.jpg\"},\"w\":2560,\"h\":720,\"ar\":0.28125,\"alt\":\"\"}]},{\"type\":\"text\",\"cont\":\"\",\"align\":\"top\",\"row\":16,\"col\":6,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":6,\"relid\":36499},{\"type\":\"video\",\"cont\":\"https:\\\/\\\/i.ytimg.com\\\/vi\\\/UrlCZ0CyROA\\\/hqdefault.jpg\",\"align\":\"top\",\"row\":17,\"col\":4,\"colspan\":14,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":8,\"yvel\":1,\"push\":4,\"relid\":16,\"iframe\":\"<iframe width=\\\"480\\\" height=\\\"270\\\" src=\\\"\\\/\\\/www.youtube.com\\\/embed\\\/UrlCZ0CyROA?enablejsapi=1&wmode=transparent&autohide=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0?&theme=light&color=white\\\" frameborder=\\\"0\\\" allowfullscreen><\\\/iframe>\",\"url\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=UrlCZ0CyROA&\",\"w\":480,\"h\":270,\"ar\":0.5625,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">ACCOMPANYING EVENTS<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">The campaign was supported by a great deal of accompanying events. These events offered an unprecedented opportunity for a dialogue between the local community, entrepreneurs, city activists, representatives of the Office of the City Conservator of Monuments in Pozna\\u0144, the authorities of the City of Pozna\\u0144 and municipal police about what is important for each <strong>group. We developed a strategy to promote these events. We worked on their content part and then we designed graphics promoting the events on social media. During the events, guests could pick up promotional materials designed by us: stickers, postcards, bookmarks,and coloring books.<\\\/strong><\\\/span><\\\/p><\\\/div><\\\/div>\",\"align\":\"middle\",\"row\":18,\"col\":0,\"colspan\":8,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":9,\"dosync\":false},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"middle\",\"row\":18,\"col\":8,\"colspan\":14,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":8,\"relid\":6716,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\"},\"carousel\":[{\"type\":\"img\",\"attid\":1290,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej.jpg\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej.jpg\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej-1280x720.jpg\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej-1024x576.jpg\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej-768x432.jpg\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej-512x288.jpg\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/muzeum-wsi-mazowieckiej-265x149.jpg\"},\"w\":1920,\"h\":1080,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1475,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-15-265x149.png\"},\"w\":1920,\"h\":1081,\"ar\":0.56302083333333,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1476,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-16-265x149.png\"},\"w\":1921,\"h\":1081,\"ar\":0.56272774596564,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1477,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ekran-start-new-skansen2-17-265x149.png\"},\"w\":1921,\"h\":1081,\"ar\":0.56272774596564,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1478,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/ramka-15-265x149.png\"},\"w\":1920,\"h\":1081,\"ar\":0.56302083333333,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1479,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15-1280x721.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15-1024x577.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/start-15-265x149.png\"},\"w\":1920,\"h\":1081,\"ar\":0.56302083333333,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1480,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/1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title=\\\"Page 5\\\"><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">INDIVIDUAL MEETINGS WITH ENTREPRENEURS<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. During the conversations, we informed the business owners about the resolution, namely its main principles and goals of changes regarding advertising activities in the Old Town. <\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">Entrepreneurs received a special package containing a brochure with the content of the resolution, a step-by-step leaflet describing the legal way to obtain conservation consent for the installation of an advertising sign. The package included also promotional materials such as stickers, postcards, and bookmarks.<\\\/span><\\\/p><\\\/div>\",\"align\":\"middle\",\"row\":19,\"col\":1,\"colspan\":5,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":2177},{\"type\":\"carousel\",\"cont\":\"\",\"align\":\"middle\",\"row\":19,\"col\":7,\"colspan\":13,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":7,\"relid\":3742,\"carousel_options\":{\"random\":false,\"autoplay\":false,\"showMultipleSlides\":false,\"freeScroll\":false,\"size\":\"aspectRatioOfFirstElement\",\"slidesWidth\":\"null\",\"transition\":\"fading\"},\"carousel\":[{\"type\":\"img\",\"attid\":1440,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-3200x1800.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-2560x1440.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-01-265x149.png\"},\"w\":3840,\"h\":2160,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1441,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-3200x1800.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-2560x1440.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-02-265x149.png\"},\"w\":3840,\"h\":2160,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1442,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-3200x1800.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-2560x1440.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-03-265x149.png\"},\"w\":3840,\"h\":2160,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1443,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-3200x1800.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-2560x1440.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-04-265x149.png\"},\"w\":3840,\"h\":2160,\"ar\":0.5625,\"alt\":\"\"},{\"type\":\"img\",\"attid\":1444,\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05.png\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05.png\",\"_3200\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-3200x1800.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-2560x1440.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/australia-05-512x288.png\",\"_265\":\"\\\/wp-con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title=\\\"Page 5\\\"><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">INDIVIDUAL MEETINGS WITH ENTREPRENEURS<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. During the conversations, we informed the business owners about the resolution, namely its main principles and goals of changes regarding advertising activities in the Old Town. <\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">Entrepreneurs received a special package containing a brochure with the content of the resolution, a step-by-step leaflet describing the legal way to obtain conservation consent for the installation of an advertising sign. The package included also promotional materials such as stickers, postcards, and 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title=\\\"Page 5\\\"><h1 class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">INDIVIDUAL MEETINGS WITH ENTREPRENEURS<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. During the conversations, we informed the business owners about the resolution, namely its main principles and goals of changes regarding advertising activities in the Old Town. <\\\/span><\\\/p><p>\\u00a0<\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">Entrepreneurs received a special package containing a brochure with the content of the resolution, a step-by-step leaflet describing the legal way to obtain conservation consent for the installation of an advertising sign. The package included also promotional materials such as stickers, postcards, and bookmarks.<\\\/span><\\\/p><\\\/div>\",\"align\":\"middle\",\"row\":21,\"col\":12,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":5,\"yvel\":1,\"push\":12,\"relid\":15,\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><p class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">GOOD PRACTICES<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #ffffff;\\\">We collected examples of aesthetic signs that comply with the principles of the Cultural Park and published them on the Facebook profile.<\\\/span><\\\/span><\\\/p><\\\/div>\",\"align\":\"middle\",\"row\":22,\"col\":8,\"colspan\":7,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":8,\"relid\":45},{\"type\":\"text\",\"cont\":\"<p>\\u00a0<\\\/p><p>\\u00a0<\\\/p><div title=\\\"Page 5\\\"><p>\\u00a0<\\\/p><p class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">CHANGES IN CULTURE PARK<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"color: #ffffff;\\\">The campaign we carried out had a huge impact on the awareness of entrepreneurs and brought real changes in Pozna\\u0144's public 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style=\\\"text-align: center;\\\"><span style=\\\"letter-spacing: 0.03em; font-size: 21px; font-family: ApercuPro-Light_0;\\\">View our other projects:<\\\/span><\\\/p>\",\"align\":\"top\",\"row\":25,\"col\":5,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":5,\"spacebelow\":5,\"yvel\":1,\"push\":5,\"relid\":8,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"postThumbnail\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/identyfikacja-wizualna-poznan-wydarzenia-food-days-okladka.png\",\"align\":\"middle\",\"row\":25,\"col\":8,\"colspan\":6,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":1,\"relid\":3954,\"title\":\"Pozna\\u0144 Food 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style=\\\"text-align: center;\\\"><span style=\\\"font-family: DidotElder-Display; font-size: 52px; color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">Culture Park<\\\/span><\\\/span><\\\/p><p style=\\\"text-align: center;\\\">\\u00a0<\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; font-size: 14px; color: #ffffff;\\\">Client: <span style=\\\"font-family: ApercuPro-Regular_0;\\\"><span style=\\\"font-weight: 400;\\\">The Office of the City Conservator of Monuments in Pozna\\u0144<\\\/span><\\\/span><\\\/span><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px; color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">Our work: <span style=\\\"font-family: ApercuPro-Regular_0;\\\">a communication strategy, a media plan, a schedule of activities, managing social media site, promotion on the media, information materials, advertising gadgets, accompanying events, photo and video coverage, a laser show, consultations with entrepreneurs, workshops for children, an exhibition<\\\/span><\\\/span><\\\/span><\\\/p><p style=\\\"text-align: center;\\\"><span style=\\\"font-size: 14px; color: #ffffff;\\\">Time frame: <span style=\\\"font-family: ApercuPro-Regular_0;\\\">2018-2019<\\\/span><\\\/span><\\\/p>\",\"align\":\"middle\",\"row\":0,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":25,\"spacebelow\":15,\"yvel\":1,\"push\":1,\"relid\":4,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">ABOUT THE PROJECT<\\\/span><\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">The resolution on the Pozna\\u0144\\u2019s Old Town Cultural Park aims to improve the quality of advertising aesthetics and protect the most valuable (from a historical point of view view) parts of the city. The task of YOS Studio was to conduct an information and promotion campaign regarding changes taking place in this area. Our task was to reach the widest possible audience and convince them about the legitimacy and effectiveness of the idea.<\\\/span><\\\/span><\\\/p>\",\"align\":\"bottom\",\"row\":1,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":1,\"relid\":13,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA-02.png\",\"align\":\"bottom\",\"row\":2,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":0,\"relid\":938,\"autoplay\":true,\"loop\":true,\"mute\":true,\"controls\":false,\"playpauseonclick\":false,\"playicon\":false,\"ar\":0.380859375,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA2-Przekonwertowany.mp4\",\"filename\":\"FB_TOP_ANIMACJA2-Przekonwertowany.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA-02.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA-02-1024x391.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA-02-768x293.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA-02-512x195.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/FB_TOP_ANIMACJA-02-265x101.png\"},\"imgar\":0.38146341463415,\"muteDisabled\":\"disabled\",\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">STRATEGY<\\\/span><\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">The task was divided into two stages: conceptual work with the development of a media plan and campaign implementation. It proceeded in two ways: virtually and in reality. The key issue was to develop the Cultural Park brand and promoting good design practices in the field.<\\\/span><\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":3,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":1,\"relid\":14,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/39989472_315108232374538_8880833027605790720_n-2.png\",\"align\":\"bottom\",\"row\":4,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":1,\"relid\":546,\"attid\":536,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/39989472_315108232374538_8880833027605790720_n-2.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/39989472_315108232374538_8880833027605790720_n-2-768x768.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/39989472_315108232374538_8880833027605790720_n-2-512x512.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/39989472_315108232374538_8880833027605790720_n-2-265x265.png\"},\"ar\":1,\"alt\":\"\",\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">VISUAL IDENTITY<\\\/span><\\\/span><\\\/h1><p class=\\\"_Text\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">The identity of the Cultural Park was developed together with the B\\u0119karty studio. The logo was designed using the style of linear illustrations.The same theme was also used in promotional materials on the internet. Typography and key colors were chosen. <\\\/span><i><span style=\\\"font-weight: 400;\\\">Less is more<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\"> - said Ludwig Mies van der Rohe. Important guidelines for us were the consistency and readability of the message.<\\\/span><\\\/span><\\\/p><p class=\\\"_Text\\\"><br \\\/><br 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title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\">IDEA<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">The campaign was designed to build the image, awareness, and recognition of the Old Town Cultural Park brand. Thanks to the multifaceted involvement of recipients, it was possible to build a local community caring about our common space. The conducted activities consisted of education in the scope of knowledge of the principles of the Cultural Park resolution and the historical and cultural value of the Old Town area. The importance and positive influence of aesthetic and well-planned public spaces were also highlighted. We strived for building a positive image of the principles of the Old Town Cultural Park in Pozna\\u0144.<\\\/span><\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":9,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":1,\"relid\":5,\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"html5video\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka.png\",\"align\":\"top\",\"row\":10,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":1099,\"autoplay\":false,\"loop\":false,\"mute\":false,\"controls\":false,\"playpauseonclick\":false,\"playicon\":true,\"ar\":0.5625,\"mp4\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/Za\\u0142\\u0105cznik-4.-Film-informacyjno-edukacyjny1.mp4\",\"filename\":\"Za\\u0142\\u0105cznik-4.-Film-informacyjno-edukacyjny1.mp4\",\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka-1920x1080.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka-1280x720.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka-1024x576.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka-768x432.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka-512x288.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/film_okladka-265x149.png\"},\"imgar\":0.5625},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY.png\",\"align\":\"bottom\",\"row\":11,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":0,\"relid\":1341,\"attid\":529,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY.png\",\"_2560\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-2560x1130.png\",\"_1920\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-1920x847.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-1280x565.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-1024x452.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-768x339.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-512x226.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/ID_PARK_KULTUROWY-265x117.png\"},\"ar\":0.44134253450439,\"alt\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\">SOCIAL MEDIA<\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">When designing the visual identity, its versatility was crucial. By versatility, we mean the possibility of application in various types of media. We designed a Facebook profile picture and background animation that symbolically contained the main ideas of the project. We chose and developed a uniform style for all the presented photographs, graphics, and infographics with special characteristics for each type of posts on Facebook.<\\\/span><\\\/span><\\\/p><\\\/div><\\\/div><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":12,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":1,\"relid\":7,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"img\",\"cont\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1.png\",\"align\":\"bottom\",\"row\":13,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":2,\"spacebelow\":8,\"yvel\":1,\"push\":0,\"relid\":540,\"attid\":534,\"sizes\":{\"full\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1.png\",\"_1280\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1-1280x988.png\",\"_1024\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1-1024x791.png\",\"_768\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1-768x593.png\",\"_512\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1-512x395.png\",\"_265\":\"\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/parkkulturowy_okladka-1-265x205.png\"},\"ar\":0.77214285714286,\"alt\":\"\",\"frameOverflow\":\"\",\"dosync\":false},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">MODULE<\\\/span><\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">The designed graphics were systematized by framing them into a square and by using colors based on the visual identity of the City of 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title=\\\"Page 5\\\"><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">ACCOMPANYING EVENTS<\\\/span><\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">The campaign was supported by a great deal of accompanying events. These events offered an unprecedented opportunity for a dialogue between the local community, entrepreneurs, city activists, representatives of the Office of the City Conservator of Monuments in Pozna\\u0144, the authorities of the City of Pozna\\u0144 and municipal police about what is important for each group. We developed a strategy to promote these events. We worked on their content part and then we designed graphics promoting the events on social media. During the events, guests could pick up promotional materials designed by us: stickers, postcards, bookmarks,and coloring books.<\\\/span><\\\/span><\\\/p><\\\/div><\\\/div>\",\"align\":\"bottom\",\"row\":25,\"col\":1,\"colspan\":10,\"offsetx\":0,\"offsety\":0,\"spaceabove\":10,\"spacebelow\":8,\"yvel\":1,\"push\":1,\"relid\":9,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"video\",\"cont\":\"https:\\\/\\\/i.vimeocdn.com\\\/video\\\/765842137_640.jpg\",\"align\":\"bottom\",\"row\":26,\"col\":0,\"colspan\":12,\"offsetx\":0,\"offsety\":0,\"spaceabove\":0,\"spacebelow\":0,\"yvel\":1,\"push\":0,\"relid\":16,\"iframe\":\"<iframe src=\\\"\\\/\\\/player.vimeo.com\\\/video\\\/322864647?api=1&title=0&byline=0&portrait=0&color=ffffff\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\\\/iframe>\",\"url\":\"https:\\\/\\\/vimeo.com\\\/322864647\",\"w\":640,\"h\":360,\"ar\":0.5625,\"dosync\":false,\"frameOverflow\":\"\"},{\"type\":\"text\",\"cont\":\"<div title=\\\"Page 5\\\"><div><div><div><h1 class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">INDIVIDUAL MEETINGS WITH ENTREPRENEURS<\\\/span><\\\/span><\\\/h1><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"color: #ffffff;\\\"><span style=\\\"font-weight: 400;\\\">We formed a special team which visited the key target group of the campaign - entrepreneurs from the area of the Cultural Park. The team established a line of communication with the owners of restaurants, banks, and pharmacies. 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class=\\\"_tytul\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #ffffff;\\\">GOOD PRACTICES<\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #ffffff;\\\">We have collected examples of aesthetic signs in accordance with the principles of the Cultural Park and published them on 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title=\\\"Page 5\\\"><div><div><p class=\\\"_tytul\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">BEFORE AND AFTER VISUALIZATIONS <\\\/span><\\\/span><\\\/p><p class=\\\"_Text\\\" style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000080;\\\"><span style=\\\"font-weight: 400;\\\">The meetings made it possible to analyze advertising activities used by local entrepreneurs. We prepared \\u201cbefore\\\" and \\\"after\\\"personalized visualizations, illustrating the changes in the facade of their premises after adapting to the rules of<\\\/span> <span style=\\\"font-weight: 400;\\\">the 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